when you gonna call 260p

As seen on Tableau’s Viz of the Day!
Who you gonna call?

Your future apartment?

Well, you’d better do it between 11 a.m. and 4 p.m.

We ain’t afraid of no ghosts … but we are afraid of abandoned calls, long wait times and other phone mishaps that send chills up our spines. So we looked at Apartment Guide data to find out the best times of day to call apartment communities – that is, the hours when your wait time is likely to be short and you’re least likely to hang up before someone answers the phone.

11 a.m. to 4 p.m. is the sweet spot

In the time period studied – October 1, 2013, to March 31, 2014 – a total of 1,965,843 “good” calls were made to apartment communities that list on ApartmentGuide.com. “Good” calls are those that were answered and completed. In that same time period, 952,879 “bad” calls were made, which are defined as calls that were missed, got a busy signal or were abandoned.

The times of day with the highest ratio of good calls to bad calls — in other words, the most good calls and the least bad calls — fell between 11 a.m. and 4 p.m.

More tips from the AG Blog:

So what’s the worst time to call? The lowest ratio of good to bad calls came in at 6 a.m. Surprisingly, a lot of calls come in at strange hours — 8,179 good calls and 9,358 bad calls came in between 1 and 2 a.m. (The good calls must have reached the answering machine).

Here’s something weird, and it don’t look good: Plenty of calls — we’re talking thousands — come in overnight. Do these people expect someone to answer the phone in the middle of the night? Who does that? (Our theory: The invisible man sleeping in your bed.)

Please stay on the line … your call is important to us

While patience is a virtue, long wait times are not. Apartment Guide also tracked the average and maximum wait times for both good and bad calls. For the optimal call times, 11 a.m. to 4 p.m., the average wait time was 17 seconds for good calls and 24 or 25 seconds for bad calls.

The maximum wait time for good calls varied wildly; callers waited anywhere from 186 seconds to 575 seconds. The data tell a similar story for maximum wait times for bad calls – anywhere from 499 seconds to 598 seconds.

A word of advice: Be prepared to wait if you call between 9 and 10 a.m. The ratio of good calls to bad is 1.93 percent, which means most calls get answered, but the maximum wait time for good calls is 575 seconds. So your call will probably get answered, but you’ll have to wait a while.

The moral of the story: If you’re all alone, pick up the phone and call … but stick to the hours of 11 a.m. to 4 p.m. You’re most likely to get a human being on the phone quickly. Then you can hang up and get on with your life.


Apartment Guide tracked the total number of calls made to apartment communities that list on the site from October 1, 2013, to March 31, 2014, broken down by the hour of the day in which they were made. Calls that were answered and completed are classified as “good,” while calls that were missed (i.e. never answered), got a busy signal or were abandoned (meaning the phone was answered but the caller never spoke) are classified as “bad.”

The data reflect the total number of calls, the ratio of total good calls to bad calls, the average wait time for good calls and bad calls, and the maximum wait time for good calls and bad calls. Call times reflect the time zone in which they were made.

Oh, and one more thing: Bustin’ makes us feel good.



About The Author

Courtney Craig is an editor and writer for the Apartment Guide Blog. She rented apartments for 12 years in 4 cities before buying her first house in Atlanta. Find Courtney on Google.

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