Innovative Solutions Enable Property Owners and Managers to Reach Renters Anytime, Anywhere

 ATLANTA–(BUSINESS WIRE)–Apartment Guide, a technology leader in the multi-family housing industry, offering targeted marketing solutions to apartment providers and renters, will demonstrate advanced mobile applications at the 2012 National Apartment Association Education Conference & Exposition, June 28-30 in Boston, Mass. As of June 2012, Apartment Guide leads the way with over 1.8 million mobile app downloads with more than 20% of traffic and leads generated by mobile sources (apps and mobile sites).

“At Apartment Guide, we consistently refine mobile products to provide our customers with more opportunities to maximize their exposure and remain on the cutting edge of innovation to reach the most qualified renters,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “In addition to being first to market with many industry-leading solutions, such as the iPhone® application, we are committed to ensuring our products provide advertiser value in the form of increased leads through improved technology.”

Apartment Guide will showcase its mobile application portfolio and recent enhancements designed to reach renters on-the-go. Attendees will see demonstrations highlighting the following:

Apartment Guide Android Application
Redesigned user interface
My Places: Central location for all saved, e-mailed and called properties
Customizable Mobile Deals Headline
Refreshed Property Details Screen: Scroll through photos within the details screen, quick access to directions, embedded map location
Unique icons signifying actions taken for a property, including viewed, saved, e-mailed and called Geography-based locator to identify the best nearby deals and specials

Mobile Deals, Kindle Fire® Application and Mobile Web
Customizable Mobile DealsA new field in MyAds, enabling users to enter a short description as a headline, replacing the current “Deal Available” default display on the Search Results page and Mobile Web
This new feature will be included in the existing Mobile Deals package at no additional cost, increasing the visibility of deals and specials and generating more leads
Kindle Fire®: Attendees will be the first to see the new look and feel of Apartment Guide’s Kindle Fire® application
Mobile Web: Updated design for the user-friendly Apartment Guide mobile website

For more information on Apartment Guide mobile applications, visit www.listonapartmentguide.com.

About Apartment Guide
A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. PRIMEDIA was acquired by TPG on July 13, 2011. For more information visit http://www.apartmentguide.com or advertise on Apartment Guide for listing information.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.comRentals.comRentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm's well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

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