Consumers have a chance to win $100 prizes for ideal night in or night out

ATLANTA–(BUSINESS WIRE)–Apartment Guide, a leading resource for apartment searches nationwide, announces the launch of the “Night In or Night Out” Sweepstakes on Facebook® through Feb. 14. Participants visiting the Apartment Guide Facebook page will have a chance to win $100 prizes for their ideal night in or night out. Prizes include theater tickets, dining gift certificates, pizza delivery gift cards and movie subscription services. To enter, first “like” Apartment Guide on Facebook at www.facebook.com/apartmentguide, then find the Sweepstakes tab on the left-hand side of the Facebook page.

The “Night In or Night Out” Sweepstakes is the latest Apartment Guide initiative designed to reach and connect with apartment consumers. With more than 100,000 Facebook “likes” and 8,000 Twitter followers to date, Apartment Guide is capitalizing on consumers’ preference for social media, garnering more than 3.4 million impressions on Facebook throughout 2011 and 8,200 consumer actions through post likes, comments and shares. Through ongoing outreach and content partnerships with bloggers, Apartment Guide generated 15,280-plus consumer comments, 2,200-plus Tweets, 1,100-plus Facebook posts on non-Apartment Guide channels and nearly 3 million impressions.

“We are focused on maintaining an ongoing relationship with consumers through our multi-channel strategy,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “Programs such as our Night In or Night Out Sweepstakes introduce Apartment Guide to new users, increase consumer engagement and generate excitement online. Through our integrated approach we are enhancing the online renter experience and increasing the quality of our leads.”

Reaching apartment consumers through a variety of channels is a growing strength for Apartment Guide, which saw huge strides in mobile throughout 2011 with industry-first introductions of Android and Kindle Fire apps, continued innovation of first-to-market iPhone and iPad apps, more than 292,000 mobile app downloads (1.6 million to date), resulting in 18 percent of overall ApartmentGuide.com traffic now coming from mobile.

Total traffic to the ApartmentGuide family of sites also saw monumental growth in 2011, from 39 million visits to more than 58 million visits, growth of more than 48 percent from 2010 for an average of nearly 5 million visits per month and consistently ranking in the top two ComScore leaders.

About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visithttp://www.apartmentguide.com or http://www.listonapartmentguide.com.

PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Facebook® is a registered trademark of Facebook Inc.
© PRIMEDIA Inc. 2012. All rights reserved.

NO PURCHASE NECESSARY. Sweepstakes ends @ 9:00 PM ET on 2/14/12. Must be a US legal resident of the 50 US or DC and 18 years of age or older. Sweepstakes subject to full Official Rules available at www.facebook.com/apartmentguide. Void where prohibited.

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