Apartment Guide Launches 2012 Your Picks Your Place Sweepstakes
Back by Popular Demand, Sweepstakes Offers Consumers Opportunity to Vote on YourPicksYourPlace.com for a Chance to Win a Grand Prize of $10,000
ATLANTA–(BUSINESS WIRE)–Apartment Guide, a leading resource for apartments for rent nationwide, today announced an encore for the popular “Your Picks. Your Place. Sweepstakes.” Eligible participants can visit http://www.YourPicksYourPlace.com June 20 through August 14, and vote once daily on their preferred room design for a chance to win one $10,000 grand prize, or one of eight $250 weekly prizes.
Timed to kick off the summer moving season, the 2012 edition of the promotion includes partnerships between Apartment Guide and Kim Myles, former winner of HGTV’s “Design Star,” and four design and decor bloggers who will create featured designs in numerous themes that celebrate home decorating creativity and individuality.
The site will feature new content every two weeks showcasing four different room designs with furniture and home décor items selected by the featured bloggers. By voting, participants are entered for a chance to win a $10,000 grand prize or one of eight $250 weekly prizes to go towards their own selections for their living spaces. While on the site, visitors can find design and décor tips from Kim Myles, Apartment Guide and the featured bloggers to help them design a room fits their unique tastes.
“The Apartment Guide Your Picks. Your Place. Sweepstakes helps connect our valued clients with potential renters in a fun and impactful social media context that celebrates the fact that rental housing offers everyone the opportunity to express their unique sense of style,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “By embracing the interactive potential of social media through efforts such as these, we help extend our advertisers’ reach, drive more qualified leads and facilitate faster filling of vacancies.”
The 2011 sweepstakes was the most successful consumer promotion to date for Apartment Guide, garnering more than 160,000 entries.
Information about Kim Myles, the four featured bloggers, the official sweepstakes announcement and rules can be found at http://www.yourpicksyourplace.com.
About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or http://www.listonapartmentguide.com.
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, Sao Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.comfor more information.
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