Apartment Guide Becomes Founding Member of Alliance for Community Trees Corporate Leadership Council
Support of ACT’s national programs to help the environment where 80% of Americans live and work
Tuesday, September 28, 2010
ATLANTA (Sept. 28, 2010) – Apartment Guide, the leading resource for apartments for rent nationwide, and Alliance for Community Trees (ACT) an organization that supports non-profits that are dedicated to urban and community tree planting, care, conservation and education, today announced that it has become a Founding Member of ACT’s Corporate Leadership Council.
“Apartment Guide’s generous contribution to support ACT’s national programs is a tremendous testament to their passion and dedication as they take direct action to help improve the environment,” said Alice Ewen, executive director, Alliance for Community Trees. “We look forward to working with them in the coming months.”
Apartment Guide joins other companies such as The Home Depot Foundation in ACT’s leading circle of supporters. Together, ACT member groups are making communities healthier and greener through tree planting and protection. To date, ACT organizations have engaged five million volunteers to plant and care for 15 million trees nationwide.
“Apartment Guide continues to improve its operating efficiencies in print and online,” said Arlene Mayfield, president, Apartment Guide. “Working with the Alliance for Community Trees not only helps support the environment, but also ensures consumers and our advertisers that we are committed to our social responsibility and the planet.”
In its role with ACT, Apartment Guide helps to support ACT’s national programs, which result annually in:
- 40,000 shade trees planted in over 200 cities nationwide
- 14 million gallons of stormwater absorbed for a total annual savings of $140,000
- 400 tons of air pollutants captured, for an annual savings of $200,000
- $400,000 in energy savings and avoided emissions
- $38 million in future property value increases
In addition to its sponsorship with ACT, Apartment Guide continues to work with the Environmental Defense Fund through PRIMEDIA to reduce its use of forest resources by:
- Encouraging users to utilize free online content;
- Redesigning its guides, including resizing; and
- Evaluating paper type to use larger amounts of post-consumer content where possible.
Apartment Guide will continue to offer advertisers online, print and mobile advertising solutions.
About Alliance for Community Trees
The Alliance for Community Trees was incorporated in 1993 as a problem-solving center for leaders of community-based urban forestry groups. Its founders shared a vision of healthy, functioning urban ecosystems nurtured by a broad base of community stewards. Today, ACT is a growing coalition of nearly 200 organizations involved in grassroots community greening, public education, policymaking, and other activities supporting better urban forest stewardship. For more information visit http://actrees.org/site/index.php.
About Apartment Guide
A 35-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide helps millions of consumers nationwide find an apartment for rent through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments listings are displayed and distributed in 77 publications in 74 markets and nationwide online. For more information visit www.apartmentguide.com.
For additional information on the Green Portfolio partnership, please visit http://green.kkr.com.
PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. © PRIMEDIA Inc. 2010. All rights reserved.
Alliance Community Trees