Apartment Guide Announces Your Picks. Your Place. Sweepstakes Grand Prize Winner
Renter from Brooklyn, New York Wins $10,000 Grand Prize
September 12, 2011
ATLANTA (Sept. 12, 2011) – Apartment Guide, a leading resource for apartments for rent nationwide, announced today the $10,000 grand prize winner of the "Your Picks. Your Place. Sweepstakes” as Kate E., an apartment renter from Brooklyn, N.Y. The announcement is the finale to the summer moving season and closes out Apartment Guide’s most successful consumer promotion to date, garnering more than 160,000 entries.
During the sweepstakes, which ran from June 15 through August 10, the official website, YourPicksYourPlace.com, drove 90 percent conversion of visitors to entries, and 35 percent of entrants opted-in to receive future notifications from Apartment Guide. Ongoing social media engagement on Facebook® and Twitter and from key influencers provided Apartment Guide with the most online industry coverage during peak moving months, further bolstering the impact of the sweepstakes.
“The Your Picks. Your Place. Sweepstakes proved to be a valuable way to introduce Apartment Guide to potential renters in key markets nationwide and leverage the power of social media,” said Arlene Mayfield, president, Apartment Guide. “The sweepstakes was an effective way to continue enhancing our consumer experience, resulting in maximizing leads and leases.”
The sweepstakes was designed to demonstrate multiple decorating style possibilities. Apartment Guide partnered with four featured bloggers to select items to fit various design themes, including modern, traditional, retro and French cottage. Every two weeks, a new room and the blogger’s picks were unveiled and consumers voted for their favorite designs. To enter, consumers could visit YourPicksYourPlace.com from June 15 through August 10 and vote on their preferred room design for a chance to win the grand prize or one of eight $250 weekly prizes, which were announced on the site during the sweepstakes period.
The official sweepstakes rules can be found at www.yourpicksyourplace.com. The sweepstakes was not sponsored, endorsed or administered by, or associated with, Facebook Inc. or Twitter, Inc.
About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and print solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com.
PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Facebook® is a registered trademark of Facebook Inc. Twitter is a trademark of Twitter, Inc.
© PRIMEDIA Inc. 2011. All rights reserved.