Welcome to The Allure, the latest luxury apartment residences located in Cedar Park's beautiful 78613 ZIP code. Just minutes from Lake Travis, our apartment homes offer an array of conveniences and resort-style amenities designed for your active lifestyle. Relax and unwind at home amid breathtaking pool views while enjoying the chic finishes of our studio, one-, two- and three-bedroom residences. Discover Cedar Park apartment living at its best. Discover The Allure.