Jasper has a unique, contemporary identity influenced by a particular reading of the city's past. Everything about the building, from its facade and lobby interior to its art collection and brand voice reflects an appreciation for 21st-century San Francisco style. As we like to say, every other building in the city was practice for this.Jasper draws inspiration for the aesthetic and emotional signatures of film noir - a genre of mid-century American crime films. We incorporate expressionistic lighting and shadow, stark camera angles and high contrast to create a sense of suspense, surprise and playful irony. Jasper pays attention to the small things to create a warm, comfortable home life for residents and guests. We consider every detail an opportunity to express a consistent personality.Like a good friend, Jasper is thoughtful and considerate.