Trulia Forms Exclusive Partnership with Primedia to Unlock Rentals Marketplace
Trulia users and advertisers now get access to Apartment Guide’s extensive inventory of multi-family communities via leading mobile apps and website
- New Trulia-PRIMEDIA Network allows advertisers to reach more than 32 million unique monthly visitors across Web and mobile platforms*
- Trulia users will now have access to photos and floor plans from more than 20,000 multi-family apartment communities and approximately 5 million units from ApartmentGuide.com, in addition to Trulia’s current rental inventory
- Agreement links content-rich inventory from Apartment Guide with Trulia’s transaction-ready audience, user-generated content, and data visualization and analytics technology
SAN FRANCISCO, November 29, 2012 – Trulia (NYSE: TRLA) and PRIMEDIA, parent company to Apartment Guide.com, today announced an agreement in which Apartment Guide’s leading collection of information and listings will be the exclusive multi-family inventory on Trulia. The companies have also agreed to join forces to form the Trulia-PRIMEDIA Network, with Trulia selling display advertising and other media products on behalf of PRIMEDIA.
PRIMEDIA is currently a leading marketing partner for multi-family apartment communities, an exceptionally important and valuable segment in the industry for both renters and advertisers. The company uses several leading channels to attract consumers to its vast supply of apartment community listings, including ApartmentGuide.com, Rentals.com, RentalHouses.com, and Rent.com, which it acquired in May 2012.
“We are very excited to provide Trulia consumers access to Apartment Guide’s comprehensive selection of multi-family listings and high quality content across its Web and mobile platforms,” said Charles Stubbs, CEO of PRIMEDIA. “Partnering with Trulia, also a leader in the mobile space, is very exciting for our valued customers.”
PRIMEDIA is committed to providing the apartment communities it serves with exposure to highly qualified renters across its own sites, as well as mobile, which now represents over 30 percent of the qualified leads it generates. PRIMEDIA has been a leader in mobile innovation by being the first to develop apps in the rental market for iPhone, Android, iPad, and Kindle Fire, resulting in over 55 percent year-over-year growth in mobile downloads with over 1.8 million downloads. Now, by publishing listings on Trulia, PRIMEDIA is providing its advertisers with another opportunity to connect with qualified consumers looking for a place to rent.
“Today, Trulia is focused on providing the inside scoop about neighborhoods and places to live across the country. Our partnership with PRIMEDIA is a major step in solving the fragmentation of the rental market by linking Trulia’s quickly growing, transaction-ready audience with premiere rental inventory,” said Pete Flint, Trulia’s CEO. “Further, the Trulia-PRIMEDIA Network enables us to offer our advertising partners access to one of the largest housing specific audiences online.”
Trulia continues to generate rapid growth in rentals, with monthly rental visits up 130 percent year-over-year and inquiries sent through Trulia up 200 percent year-over-year. Trulia has also built apps on both Android and iOS that have been downloaded 1 million times by renters since November 2011. These apps offer important features for renters, including real-time notifications when new properties that match saved search criteria become available. The apps allow users to quickly browse rental properties, gain insights into neighborhoods and schools and ultimately contact rental professionals with the click of a button.
About TRULIA, INC.
Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper-local advertising services, social recommendations, and top-rated mobile real estate apps. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.
About Apartment Guide
A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or advertise on Apartment Guide for listing information. Apartment Guide is part of the PRIMEDIA family of sites, which also includes Rentals.com, RentalHouses.com, Rent.com and NewHomeGuide.com.
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com, Rent.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.
*Combined monthly unique visitors based on Trulia’s publicly reported average monthly unique visitors for Q3 2012 and PRIMEDIA’s average monthly unique visitors reported by comScore