Use the Apartment Guide Mobile App to Motor Right Up to the Perfect Apartment!

Apartment Guide Mobile AppWhat’s new!
Our recently-refreshed app – with improvements based on feedback from apartment seekers — suggests locations as you type a city, zip, neighborhood, college or military base name.

Maps and driving directions show you just how to get there — and you can contact properties with one click to set up an in-person visit.

At Apartment Guide, we strive to guide you to the perfect apartment. We want to help out wherever your search takes you, even on the move.

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Use Your Smartphone to Pay the Rent!

You can use your smartphone to pay for all sorts of things ... including your rent.

You can use your smartphone to pay for all sorts of things … including your rent.

You can use your smartphone to pay for all sorts of things: Your morning coffee, your Friday night movie ticket … and your rent?

If your apartment community offers that service, using your smartphone to pay the rent is a great way to avoid bringing out the checkbook on the first of every month.

And while you’re at it, stop stressing over whether you or your roommate pays which apartment bills. You guessed it: there’s an app for that, too.

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Marketing in a World Gone Mobile Webinar

MFE

Join Chuck Martin for an engaging thought leadership webinar highlighting the technological and behavioral changes caused by the Mobile revolution and the implications for marketers everywhere. The massive adoption of smartphones and tablets empowers apartment-seeking consumers like never before and opens new opportunities and challenges for marketers. We will identify a range of mobile applications and capabilities that are transforming the consumer experience, exploring the implications for the apartment finding process.

Click HERE to register for this FREE Webinar

Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade.

Simplify Your Apartment Search With Our New iPhone App

With slide navigation and a sleek new look, the Apartment Guide iPhone app version 5.0 will make your apartment search easy and fun.

You have custom furniture, clothing and smartphone cases; why not customize your apartment search? It’s easy with the new Apartment Guide app for iPhone version 5.0. With support for iOS6 and iPhone 5, a fresh look and feel, slide navigation, map-based searches and a feature that allows you to easily keep track of apartments you’ve contacted, the redesigned iPhone mobile app allows you to receive customized results like never before.

As always, you can search thousands of updated-daily apartments for rent, view photos and floor plans, select amenities to help you find the ideal place to live and call or email properties you’re interested in, right from the app. Once you select one or a few places you like, your phone’s GPS feature and the app will provide driving directions for how to get there so you can check them out in person.

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Top 5 Apps for Pet Owners

Our list of the top five apps for pet owners will keep your four-legged friends connected to the future of the pet set.

There’s a smartphone application for just about everything these days. Your collection of apps might help you keep up with the latest weather forecast, plan a trip or find a discount on your favorite local restaurant. But pet owners should know that many helpful apps also exist for keeping tabs on your tabby or for profiling your pooch.

Our list of the top five apps for pet owners will keep your four-legged friends connected to the future of the pet set.

For the iPhone

Dog Park Finder Plus – Tech Wanderings ($1.99)

Whether you and your dog are settling into a new neighborhood or just enjoying a “best friends” vacation, Dog Park Finder Plus from DogGoes.com can help you quickly and easily find the nearest dog-friendly spots. For only $1.99, you’ll have access to over 6,000 dog parks, dog-friendly beaches and 12,000 dog friendly restaurants (North American version only). DogGoes.com has compiled over four years of editorial research including user photos and reviews, and the app also provides site details for humans like location markers, restrooms and hours of operation. A free version is available with less information.

Pet Dossier – Yep Yup ($1.99)

Pet Dossier will work for your dog, but its creators at Yep Yup agree that other pets should be “app”-reciated, too! This digital organizer will keep profiles for your dog, cat, bird, fish or other animals. Build a profile to keep track of your pet’s history, medications and appointments. You will also be able to email the information directly to your pet’s caregivers, and have the flexibility to edit your notes and add new fields. This app is also known as “the pet app that gives back” because 25 percent of the sale price supports ASPCA.

Pet First Aid – Jive Media ($3.99)

One of the top-rated apps on our list is the Pet First Aid app from Jive Media. Although a bit pricier at $3.99, it will allow you to be prepared for a pet medical emergency at any time. And who can put a price on your precious pet’s health?

Pet First Aid provides users with detailed articles, videos and step-by-step illustrations to help you care for your pet in case of poisoning, bleeding, drowning, fractures and sprains, heat or cold injuries and disaster preparedness. It even gives instructions for proper bandaging, rescue breathing and pet CPR. You can also record your pet’s veterinarian contact info and medical history of vaccinations, medications and medical conditions.

For Android

Pets Next Door: Dogs, Cats, and More – Animal Compass Org

Does your cat have her own Facebook page? Does your bird actually “Tweet” instead of chirp? Now pets have a dedicated social app all their own! Pets Next Door is a social app for your pet, which allows you to share your pet’s stories and posts with others. Make a profile of your pet and share it with your friends, family or other plugged-in pet owners. Trade pet stories and photos in your neighborhood or around the world. This app is free.

Petometer – Triad Retail Media

Perhaps Fluffy the French poodle is looking, well, a little too fluffy. The free Petometer app from Purina is the answer for pets who need to shed a few ounces of extra treats—and it helps pet owners stay in shape, too! First, enter your pet’s information into the app (you can even add a photo), and then go for a walk together. Track your walk time, distance and route with the Petometer and sync a map of your walk with Google Maps or share your time on Facebook. You can even view a history of your walks, set reminders of when to take your dog out again and view a list of recommended exercises for your dog.

With a few simple downloads, you and your pets will be ready to unlock the convenience and fun just waiting in these apps.

Photo credit: iStockphoto/Fertnig

Tips for Optimizing Your Web Site for Mobile Users

According to Morgan Stanley, mobile web is going to be bigger than desktop web access by 2015. That means that if you’ve only got one version of your web site, the time to start thinking about mobile optimization is now.

 Mobile users tend to surf the Internet for different purposes than desktop users.  Knowing how to optimize for mobile starts with understanding the goals and desires of both user groups. In these tips for mobile optimization, we’ll look at what makes mobile users different than desktop users and examine a few keys for designing the best mobile site.

 What makes mobile users tick

What makes mobile search so useful is that it offers smart device users the chance to get quick, helpful — and usually local — information. Consider all the reasons why your customers might visit your rental property’s mobile site:

  • To find your nearby location(s)
  • To get contact information
  • To check out rental rates and specials
  • To see your rental property’s community and units

 Because smart phones and tablet computers have small screens, mobile users aren’t likely to do in-depth research on your property via mobile web. Mobile users visiting a rental property’s site have likely already done their in-depth research at home in front of a PC (with a normal size screen and a fast Internet connection). They’re also less likely to spend a lot of time on your mobile site because their web connection may be slow or they may pay high data rates for their smart phone plans.

 Given all of these factors, it’s a good idea to assume that anyone surfing your mobile site just wants a few quick bits of information — perhaps because they are on their way to pay you a visit in-person.

 If you want to see which parts of your web site mobile users visit most, you need only turn to your web analytics. Most programs will tell you how many mobile users visit your site per day or month and where they linger longest. Refer to this behavior when you’re deciding which areas of your site to optimize for mobile users.

 Designing for mobile optimization

Now that you understand the intent of the mobile user, it’s time to think like a minimalist when it comes to the design and content of your mobile site. The following considerations are important for creating the most satisfying mobile search experience:

  • Keep the homepage simple. Unlike your traditional web site, which should explain all the features and benefits of your property in depth, a mobile site should be more directed and limited in scope. Just the basic facts.
  • Go lo-fi on design details. Another thing to keep in mind is that you’re designing a mobile site for a wide audience — and a wide range of technologies. Keep your design simple enough so that it loads quickly and works on a wide range of devices. That means no Flash applet and minimal use of images and video. (Do make your mobile site’s branding  consistent with your traditional site, no matter how sparse the design details.)
  • Test, test, test. Since a broad range of mobile users will visit your site, the best way to ensure a satisfying experience for as many users as possible to test a new mobile site on many types of devices.

 As you can see, the key to mobile optimization is to keep things simple.

 Maintenance required

You’d never dream of letting the information on your traditional site get outdated, and the same goes for your mobile site. As technology is constantly changing, it’s necessary to update your mobile site regularly to ensure it always works on the latest and greatest mobile devices.

For more information about Apartment Guide’s Mobile Apps geared towards the mobile user, click here or go to listonapartmentguide.com

 

How to Market with Mobile Technology

More and more customers are using mobile technology as their only means of shoppping.

As the world continues to move online at a fast pace, a world of mobile technology has opened up that can position your properties in front of prospective renters quickly, attractively, and effectively. Read on for a quick overview of mobile marketing.

What is it?

Mobile marketing continues to evolve in pace with the devices that utilize it, but the core aspect is a constant: this platform delivers business information via smart phone, text messaging, mobile search ads and mobile display ads.

To best utilize mobile marketing,  your content needs to be clear, concise and packed full of pertinent details about your property: what, where and how to contact you should be the focus of your messaging.

Using apps

Make sure your properties appear in existing mobile apps aimed at qualified renters, such as the apps for ApartmentGuide.com. There truly is an app for everything, and renters are taking advantage of them just like everyone else. You’ll want to have a presence in any application that that can provide great exposure for your properties.

SMS technology (texting)

SMS (Short Message Service), more commonly known as texting, has many useful applications when it comes to mobile marketing, such as the ability to send alerts and reminders, conduct voting and polling, and give rewards as incentives. With this technology, you can let prospective renters (or renters already living in your community) know about new features or activities you’re offering, as well as new vacancies. Offering incentives — vouchers for local restaurants, cleaning services, gym memberships, even rental referral bonuses — makes your property memorable.

You will want to ensure that those who you contact via this method have given permission for you to do so. Keep the list of participants who have “opted in” on file and current, and allow users a way to remove themselves from the list if they choose to do so. Remember that your marketing efforts can backfire if your messages aren’t welcome.

Location Based Services (LBS) marketing
Checking in from where you are is a big deal among mobile customers who use place-based apps such as Foursquare, Gowalla and Facebook. Google users are also able to “Check In” to a place of business using GooglePlaces.

Establishing your apartment community as a known “place” in the online world can create a feeling of continuity among those who live and visit there. When tenants, their friends and family, or potential renters check in enough times, you might opt to make them eligible for coupons, discounts or rewards as a way to encourage them and add to your online, mobile notoriety.

With the proliferation of smart phones, mobile marketing is becoming a real factor in how rental properties can be placed in front of prospective tenants. Be ready to consult the experts who know it best and develop your own mobile strategy for your apartment rental efforts.