With social media strategies now firmly entrenched among apartment operators, the next frontier in landing leases has suddenly shifted to content marketing. But what is content marketing, and how does it fit into your overall marketing strategy? Here’s a hint: It’s not all about you anymore, but it is about uber-local content that includes highly-compelling pics, reviews and recommendations, as well as an in-the-know narrative that tells the true story of life at your community.

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