ATLANTA (September 3, 2013) – Apartment Guide® is pleased to announce that Curtin Property Company, Drucker & Falk, and J.C. Hart have joined the increasing list of clients to participate in the rental industry’s first Certified Resident Ratings & Reviews℠ service. This new platform was developed in partnership with Kingsley Associates, the leading real estate research and consulting firm, and allows for reliable feedback exclusively from active residents.
“We are thrilled that Curtin Property Company, Drucker & Falk, and J.C. Hart have joined the new Certified Resident Ratings & Reviews service from Apartment Guide and Kingsley Associates,” said Arlene Mayfield, Senior Vice President of RentPath and President of Apartment Guide, Rentals and Homes Divisions. “We understand that feedback from actual residents provides the greatest value for our clients, and we are confident through our reviews service we can help property managers more effectively prioritize feedback and make ongoing improvements to customer service.”
John Falco, Principal, Kingsley Associates stated “We partnered with Apartment Guide because as we evaluated the options available to prospective residents seeking accurate information online about various apartment communities, we realized there was a serious lack of quality information. Apartment Guide’s Certified Resident Ratings & Reviews program fills a crucial need in the marketplace for accurate, candid, meaningful feedback from the most knowledgeable source – the real residents.”
With the introduction of this new online reputation management service on ApartmentGuide.com, Apartment Guide’s digital platforms are further solidified as the most complete and trusted source of information for prospective renters looking to discover the ideal place to live. The service will include a dashboard, allowing property operators to more effectively manage their reputation on an ongoing basis and respond to reviews. Owners and operators can efficiently view renter responses, manage property performance metrics, and analyze company-wide trend information, promoting a positive online reputation.
“Apartment Guide’s Certified Resident Ratings & Reviews service has proven to be an invaluable resource in securing trusted feedback from our renters,” said Kate Curtin, Owner, Curtin Property Company. “One of the most useful features offered by the Certified Resident Ratings & Reviews service is the ability to respond to posted reviews in real-time; as soon as feedback is ‘live,’ we are able to quickly and effectively comment or problem solve as needed, which also demonstrates that we are listening and take their thoughts seriously. We also understand that more and more, trusted reviews are affecting decision-making – whether in renting or any other industry – and because Apartment Guide’s service ensures that reviews are from real renters, we feel confident that what is posted can be trusted by us and by consumers who may be considering our property.”
About Apartment Guide
Apartment Guide is the most trusted rental resource that connects apartment consumers to their ideal place to live. With an unmatched search capability, amplified by constantly refined tools and industry insights, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions.
Leading the industry with first-to-market mobile introductions of iPad®, iPhone® and Android™ applications, as well as Reputation Monitor and Social Media Manager, Apartment Guide’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes Apartment Guide a leading multi-family housing industry partner.
Apartment Guide is a division of RentPath, Inc., with headquarters in Norcross, Georgia (outside of Atlanta). For more information, visit http://apartmentguide.com or for advertising information, visit http://listonapartmentguide.com. Also, for additional insight on moving and more, visit Apartment Guide’s blog and connect with Apartment Guide on Facebook, Twitter, YouTube, Pinterest and Google+.
About Kingsley Associates
The most successful firms in real estate rely on Kingsley Associates for cutting-edge business intelligence solutions. Kingsley Associates’ services include annual resident satisfaction assessments as well as event-driven surveys focused on specific lifecycle interactions (prospect, move in, renewal, work order and move out). In 2013, Kingsley will survey over 2 million current and prospective residents on behalf of its clients and is home to the deepest and most sophisticated benchmarking tool, the Kingsley Index. Kingsley Associates also provides: client perception studies, strategic consulting and operations benchmarking services. To learn more, please visit their website www.KingsleyAssociates.com or their blog www.kingsleyinsight.com.