Communicating New Products, Social Media Expansion and Advanced Mobile Solutions

ATLANTA–(BUSINESS WIRE)–Today, PRIMEDIA announces the introduction of their THINK BIG campaign. The campaign will be launched by PRIMEDIA’s Apartment Guide, at this year’s National Apartment Association Education Conference on June 28 in Boston. Backed by a 37-year history of delivering marketing solutions to apartment providers and consumers, Apartment Guide is the industry’s most reliable and utilized subscription marketing source.

PRIMEDIA continues to stay ahead of the curve. Think BIG is our award-winning concept designed to engage employees and customers in thinking bigger with best-in-class solutions for the multifamily housing market. Graphic Design USA, a go-to-resource for creative professionals, selected Apartment Guide’s Think BIG advertising series for creative excellence in advertising and will showcase PRIMEDIA in their July/August 2012 issue.

Through premier online presence, targeted communications and participation in national and regional tradeshows, PRIMEDIA’s Think BIG strategy demonstrates why we are the leader in our space.

“The Think BIG campaign embodies our approach to everything we do here,” said Charles Stubbs, president and CEO of PRIMEDIA. “In many ways, it’s a challenge to ourselves to go beyond “good” or “better” in delivering results, but instead, strive for the best, most innovative solutions possible. And it’s a challenge to our customers to choose the most effective platforms available to them.”

The Think BIG campaign message focuses on five ways we lead in the industry:
Think BIG Mobile: Apartment Guide was first to market with our iPhone^®, iPad^®, Android^™, and our new Kindle Fire^® apps and leads in delivering mobile activity and mobile-targeted marketing options

Think BIG Social: Apartment Guide has more than 155,000 Facebook^® followers and more consumer engagement than any other ILS and offers customers the ability to protect and manage brand reputation with a full social media solution suite

Think BIG Innovation: By continuously developing new and relevant products and features, Apartment Guide offers unmatched value

Think BIG Partner: Apartment Guide provides customers with MyAG.com, a powerful lead performance management tool that reports AG leads and determines performance by property for complete transparency

Think BIG Leadership: First to market. First in volume. First in reach.

Our commitment to maximizing customer value makes us the most trusted national source for renter leads that convert to leases. By providing targeted marketing solutions via web, mobile and social, Apartment Guide helps potential renters locate the perfect place to live utilizing the medium they prefer.

With PRIMEDIA’s recent acquisition of Rent.com, we will continue to Think BIG by providing the widest breadth of solutions and information to consumers across Apartment Guide and Rent.com.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rent.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG in 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo.

TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well-known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

About Rent.com
Rent.com is the leading pay-for-performance internet listing site (ILS) in the rental housing industry and enables renters to find a rental property online using a free, robust search tool. Rent.com allows property managers to cost-effectively fill their vacancies. Prospective renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. Rent.com was founded in 2000 and was acquired by eBay, Inc. in February 2005. In 2012, PRIMEDIA acquired Rent.com.

About Graphic Design USA
Since 1963, Graphic Design USA has been the news magazine for graphic designers and other creative professionals.

Back by Popular Demand, Sweepstakes Offers Consumers Opportunity to Vote on YourPicksYourPlace.com for a Chance to Win a Grand Prize of $10,000

ATLANTA–(BUSINESS WIRE)–Apartment Guide, a leading resource for apartments for rent nationwide, today announced an encore for the popular “Your Picks. Your Place. Sweepstakes.” Eligible participants can visit http://www.YourPicksYourPlace.com June 20 through August 14, and vote once daily on their preferred room design for a chance to win one $10,000 grand prize, or one of eight $250 weekly prizes.

Timed to kick off the summer moving season, the 2012 edition of the promotion includes partnerships between Apartment Guide and Kim Myles, former winner of HGTV’s “Design Star,” and four design and decor bloggers who will create featured designs in numerous themes that celebrate home decorating creativity and individuality.

The site will feature new content every two weeks showcasing four different room designs with furniture and home décor items selected by the featured bloggers. By voting, participants are entered for a chance to win a $10,000 grand prize or one of eight $250 weekly prizes to go towards their own selections for their living spaces. While on the site, visitors can find design and décor tips from Kim Myles, Apartment Guide and the featured bloggers to help them design a room fits their unique tastes.

“The Apartment Guide Your Picks. Your Place. Sweepstakes helps connect our valued clients with potential renters in a fun and impactful social media context that celebrates the fact that rental housing offers everyone the opportunity to express their unique sense of style,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “By embracing the interactive potential of social media through efforts such as these, we help extend our advertisers’ reach, drive more qualified leads and facilitate faster filling of vacancies.”

The 2011 sweepstakes was the most successful consumer promotion to date for Apartment Guide, garnering more than 160,000 entries.

Information about Kim Myles, the four featured bloggers, the official sweepstakes announcement and rules can be found at http://www.yourpicksyourplace.com.

About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or http://www.listonapartmentguide.com.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, Sao Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.comfor more information.

PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc.
(C) PRIMEDIA Inc. 2012. All rights reserved.

150,000 Consumers Have Opted-In to Apartment Guide Social Channel, More Than Double Any Other Single Internet Listing Service (ILS)

ATLANTA, GA–(Marketwire -05/30/12)– Demonstrating the success of its digital strategy for engaging with potential renters from key renter demographics, Apartment Guide has achieved the milestone of 150,000 “likes” on its Facebook® page located at Facebook.com/ApartmentGuide. The page reaches more than double the consumers than any other single Internet Listing Service (ILS).

“This milestone is significant for us, but more importantly it is significant for the advertisers, property owners and managers who are our customers,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “When consumers ‘Like’ Apartment Guide on Facebook, we’re building loyalty through content and conversation with prospectiverenters. The most popular age range for us on Facebook is 18 – 34 year olds which is a critical demographic groups for the rental housing market. Consumers are opting in to an ongoing conversation with Apartment Guide.”

In addition to “liking” Apartment Guide consumers are actively engaging with the brand through the social channel. In the first quarter of 2012, the Apartment Guide Facebook page generated nearly 60 percent growth, more than 9,200 consumer actions and more than 700 apartment seeking requests. Through the Facebook page, consumers gain access to content that enables them to find their next place or community, learn about featured promotions, discover tips for budgeting, decorating or maximizing their space, and engage with interactive content related to apartment living.

Facebook is just one part of a holistic social media approach that includes activation across multiple channels and includes an industry-leading mobile strategy. Apartment Guide has launched industry-first introductions of Android™ and Kindle Fire apps and continued innovation of first-to-market iPhone™ and iPad™ apps in 2012. With more than 1.8 million mobile downloads to date, nearly 25% of total ApartmentGuide.com traffic is now generated from mobile devices. Through social and mobile Apartment Guide continues to reach consumers through their preferred channels and with content relevant to their needs.

About Apartment Guide
36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or http://www.listonapartmentguide.com.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Facebook® is a registered trademark of Facebook Inc.
© PRIMEDIA Inc. 2012. All rights reserved.

Combined Company Creates Industry-Leading Resource in Growing Rental Market

ATLANTA –(MARKETWIRE via COMTEX)– PRIMEDIA, the premier renter resource for apartment and rental home information and listings, announced today that it has completed the acquisition of eBay Inc.’s Rent.com subsidiary. The acquisition creates the industry-leading resource in the fast-growing rental market with reach in all 50 states.

“Our acquisition of Rent.com creates the premier digital network to help consumers find the perfect place to live,” said Charles Stubbs, PRIMEDIA President and Chief Executive Officer, who will lead the combined company. “This acquisition demonstrates an unparalleled level of investment to change the industry and best serve our customers.”

This investment further solidifies PRIMEDIA’s unrivaled leadership position to deliver the most groundbreaking digital solutions and generate the best return on investment of any multi-family provider. The combined company brings together the two leading innovators in the multi-family industry with PRIMEDIA’s industry-first mobile applications — including iPhone(R), iPad(R), Android(TM), and Kindle Fire(R) — along with Rent.com’s pioneering pay-per-lease model. Together, PRIMEDIA and Rent.com can deliver a full suite of solutions that no other provider can match.

Consumers can tap into the largest network of rental listings, giving them the greatest selection and most robust content at anytime via any platform of their choice, including mobile devices, web sites, and various social media channels. By connecting the largest consumer and customer bases, along with industry-leading solutions, PRIMEDIA continues to demonstrate its ongoing commitment to the multi-family industry.

The intent to acquire Rent.com was announced on March 22, 2012. Terms of the transaction are not being disclosed.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, Sao Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

About Rent.com
Rent.com is the leading pay-for-performance internet listing site (ILS) in the rental housing industry and enables renters to find a rental property online using a free, robust search tool. Rent.com allows property managers to cost-effectively fill their vacancies. Prospective renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. Rent.com was founded in 2000 and was acquired by eBay, Inc. in February 2005.

Combined Company Will Offer Advertisers More Options and Greater Visibility

ATLANTA–(BUSINESS WIRE)–PRIMEDIA, a premier renter resource for apartment and rental home information and listings, announced today that it has entered into an agreement with eBay Inc. to acquire its Rent.com subsidiary. Terms of the transaction were not disclosed.

PRIMEDIA’s category-leading web sites and mobile applications will be complemented by Rent.com’s successful pay-for-performance business model. The combination will provide advertiser clients a more comprehensive suite of products that deliver cost-effective and high quality leads and leases. Rent.com adds another strong brand to PRIMEDIA’s extensive apartment and rental home resources, which include the web properties ApartmentGuide.com, Rentals.com and RentalHouses.com.

“Rent.com has a strong reputation, brand awareness, history and URL,” said Charles Stubbs, PRIMEDIA President and Chief Executive Officer, who will lead the combined company. “Both Rent.com and PRIMEDIA have long track records of delivering a high-quality consumer and client experience in the marketplace.”

Stubbs continued, “The combination of our two companies will allow us to deliver a broader range of innovative products and services to our clients and more quickly expand our markets and market segments. We look forward to working with the Rent.com team that has built this great brand.”

“We are excited to be joining PRIMEDIA, a leading vertical search company in the apartment and rental housing sector,” said Bill McKnight, Rent.com General Manager. “Rent.com fits in nicely with PRIMEDIA’s mission of being the go-to resource to help people find the perfect place to live.”

The transaction is expected to close second quarter 2012 and is subject to customary closing conditions.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by affiliates of TPG Capital on July 13, 2011. For more information, visit www.primedia.com.

About TPG Capital
TPG Capital is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG Capital has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG Capital seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

About Rent.com
Rent.com is the leading pay-for-performance internet listing site (ILS) in the rental housing industry and enables renters to find a rental property online using a free, robust search tool. Rent.com allows smaller property managers to cost-effectively fill their vacancies. Prospective renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. Rent.com was founded in 2000 and was acquired by eBay in February 2005.

Consumers have a chance to win $100 prizes for ideal night in or night out

ATLANTA–(BUSINESS WIRE)–Apartment Guide, a leading resource for apartment searches nationwide, announces the launch of the “Night In or Night Out” Sweepstakes on Facebook® through Feb. 14. Participants visiting the Apartment Guide Facebook page will have a chance to win $100 prizes for their ideal night in or night out. Prizes include theater tickets, dining gift certificates, pizza delivery gift cards and movie subscription services. To enter, first “like” Apartment Guide on Facebook at www.facebook.com/apartmentguide, then find the Sweepstakes tab on the left-hand side of the Facebook page.

The “Night In or Night Out” Sweepstakes is the latest Apartment Guide initiative designed to reach and connect with apartment consumers. With more than 100,000 Facebook “likes” and 8,000 Twitter followers to date, Apartment Guide is capitalizing on consumers’ preference for social media, garnering more than 3.4 million impressions on Facebook throughout 2011 and 8,200 consumer actions through post likes, comments and shares. Through ongoing outreach and content partnerships with bloggers, Apartment Guide generated 15,280-plus consumer comments, 2,200-plus Tweets, 1,100-plus Facebook posts on non-Apartment Guide channels and nearly 3 million impressions.

“We are focused on maintaining an ongoing relationship with consumers through our multi-channel strategy,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “Programs such as our Night In or Night Out Sweepstakes introduce Apartment Guide to new users, increase consumer engagement and generate excitement online. Through our integrated approach we are enhancing the online renter experience and increasing the quality of our leads.”

Reaching apartment consumers through a variety of channels is a growing strength for Apartment Guide, which saw huge strides in mobile throughout 2011 with industry-first introductions of Android and Kindle Fire apps, continued innovation of first-to-market iPhone and iPad apps, more than 292,000 mobile app downloads (1.6 million to date), resulting in 18 percent of overall ApartmentGuide.com traffic now coming from mobile.

Total traffic to the ApartmentGuide family of sites also saw monumental growth in 2011, from 39 million visits to more than 58 million visits, growth of more than 48 percent from 2010 for an average of nearly 5 million visits per month and consistently ranking in the top two ComScore leaders.

About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visithttp://www.apartmentguide.com or http://www.listonapartmentguide.com.

PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Facebook® is a registered trademark of Facebook Inc.
© PRIMEDIA Inc. 2012. All rights reserved.

NO PURCHASE NECESSARY. Sweepstakes ends @ 9:00 PM ET on 2/14/12. Must be a US legal resident of the 50 US or DC and 18 years of age or older. Sweepstakes subject to full Official Rules available at www.facebook.com/apartmentguide. Void where prohibited.

Consumer Review and Tracking Capabilities Empowering Advertisers to More Effectively Manage their Brands

Atlanta, Georgia (PRWEB) January 03, 2012–Apartment Guide, a leading resource for apartments for rent nationwide, announces the launch of Reputation Monitor, a new tool for its advertiser clients that provides online brand management capabilities.

The Reputation Monitor solution automatically and continuously monitors sources, collects and analyzes data and reports on how an apartment community is perceived by residents and potential renters, displaying detailed information on consumer conversations and reviews from multiple websites – all in one place. Accessed through a simple web dashboard, Reputation Monitor delivers valuable consumer insight, enabling Apartment Guide clients to proactively manage their online brand image.

“Reputation Monitor represents a new kind of product for this industry, and we understand the advertisers’ need for this information to more effectively reach and message to potential renters” said Arlene Mayfield, president, Apartment Guide. “Reputation Monitor encompasses innovative technology that provides our clientswith easy access to consumer feedback and insight. We will continue to refine and expand tools such as Reputation Monitor to provide valuable technology-driven solutions for our clients.”

Reputation Monitor offers: Visibility monitoring: Finds and shows where an apartment community is listed on selected web sites and key social networks; Ratings and Reviews: Finds and reports consumer ratings and reviews found on selected websites and key social networks; Mentions: Finds various apartment community “mentions” from across the web with sentiment analysis; and Competition: Displays a “share of voice” comparison among several key competitors.

About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or http://www.listonapartmentguide.com for listing information.