PRIMEDIA and Kingsley Associates Launch Industry’s First Free Certified Resident Ratings & Reviews Service

New Online Reputation Management Service Provides Apartment Communities with Reliable Resident Feedback and Enhances the Consumer Search Experience

 

ATLANTA (February 27, 2013) – PRIMEDIA, the parent company of Apartment Guide, Rent.com and Rentals.com, today launches its Certified Resident Ratings & Reviews℠ service for property operators, the first free-of-charge online ratings and reviews service compiled from certified residents. Developed in partnership with Kingsley Associates, a leading real estate research and consulting firm, this new service allows for reliable feedback exclusively from active renters. With the initial introduction of this new online reputation management service on ApartmentGuide.com, PRIMEDIA’s digital platforms are further solidified as the most complete and trusted source of information for prospective renters looking to discover the ideal place to live.

“We are excited to launch PRIMEDIA’s new Certified Resident Ratings & Reviews service along with Kingsley Associates, as we recognize the importance that property operators place on renter feedback to improve the apartment living experience,” said Arlene Mayfield, senior vice president, PRIMEDIA and president, Apartment Guide, Rentals and Homes divisions. “The rental industry has evolved over the past few years and the importance placed on understanding a two-way dialogue between properties and their renters has never been more essential. Now, property operators can use content from ratings and reviews to prioritize the feedback and make ongoing improvements to customer service.”

Industry research shows that property owners and operators desire balanced, trustworthy reviews and today’s consumer trusts online reviews just as much as personal recommendations. In addition, Steve Lefkovits, President of Joshua Tree Consulting and Executive Producer of the Apartment Internet Marketing (AIM) Conference added, “Ratings and reviews represent the democratization of consumer purchasing. Residents gain confidence from reviews supporting the rental process, making it easier to find a home that fits.”

The Certified Resident Ratings & Reviews service not only helps property operators manage online reputations efficiently, but ensures authenticity of the feedback:

  • Collection of Reviews: Apartment Guide’s more than 20,000 multi-family customers (more than 5 million apartment units) will be able to opt-in to generate free market research about active residents
  • Rating Scale: Certified residents will rate properties on various attributes focused on creating a summary rating based on a 5-point scale
  • Certification Process: Reviews will be certified to ensure the resident is active and that content is not inappropriate or offensive
  • Authenticity of Certification: Posted reviews will include a badge certifying that feedback is from a current resident

The potential value of Apartment Guide’s Certified Resident Ratings & Reviews℠ service is recognized by a number of leading apartment operators across the nation, including AvalonBay Communities, Inc., Holland Residential, Pegasus Residential, ZRS Management, LLC., and Home Properties, Inc.

“I’m pleased to see that Apartment Guide and Kingsley Associates have developed this service; it’s clear that a great deal of thought has been put into the Certified Resident Ratings & Reviews program,” stated Rosemarie Cook-Manley, Vice President of Marketing with Home Properties. In addition, Holland Residential’s Director of Marketing, Josh McDonald, commented on the multifamily industry’s trend towards embracing ratings and reviews, stating, “It won’t be long before every prospect has read a rating or review prior to making a renting decision.” And Jeremy Brown, Vice President of Marketing with ZRS Management added, “ZRS embraces consumer ratings and reviews, and is delighted that Apartment Guide is adding this to their consumer experience in such a relevant and meaningful way; we look forward to the positive benefits this content will undoubtedly drive to our participating communities.”

Once ratings and reviews are collected from certified residents (by Kingsley Associates), renters will be able to search for an apartment on Apartment Guide, Rent.com and Rentals.com, based on individual preferences and robust search capabilities including relevancy, rating, and timeliness.

“We are very excited about this new partnership with PRIMEDIA as it benefits the apartment industry at large,” states Steve Kingsley, founder, Kingsley Associates. “Over the past two years, our clients have become increasingly concerned with how to best manage their online reputation and this partnership provides owners and managers with the best opportunity to engage with customers in an un-biased, solutions-oriented manner.”

The service will also include a free dashboard, allowing property operators to manage their reputation on an ongoing basis and respond to reviews. To increase efficiencies, owners and operators can optimize renter responses and property performance by viewing individual statistics, metrics and company-wide trending information, all of which can promote meaningful community reviews.

For more information about PRIMEDIA, please visit www.primedia.com. For more information about Kingsley Associates, please visit www.KingsleyAssociates.com.

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About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading websites and mobile applications, including ApartmentGuide.com, Rent.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.

About Kingsley Associates
The most successful firms in real estate rely on Kingsley Associates for cutting-edge business intelligence solutions. Kingsley Associates’ services include annual resident satisfaction assessments as well as event-driven surveys focused on specific life cycle interactions (prospect, move in, renewal, work order and move out). In 2012, Kingsley Associates surveyed in excess of 1.5 million current and prospective renters on behalf of its clients and is home to the deepest and most sophisticated benchmarking tool, the Kingsley Index. Kingsley Associates also provides: client perception studies, strategic consulting and operations benchmarking services. To learn more, please visit our Website www.KingsleyAssociates.com or our blog www.kingsleyinsight.com.

Trulia Forms Exclusive Partnership with Primedia to Unlock Rentals Marketplace

Trulia users and advertisers now get access to Apartment Guide’s extensive inventory of multi-family communities via leading mobile apps and website

  • New Trulia-PRIMEDIA Network allows advertisers to reach more than 32 million unique monthly visitors across Web and mobile platforms*
  • Trulia users will now have access to photos and floor plans from more than 20,000 multi-family apartment communities and approximately 5 million units from ApartmentGuide.com, in addition to Trulia’s current rental inventory
  • Agreement links content-rich inventory from Apartment Guide with Trulia’s transaction-ready audience, user-generated content, and data visualization and analytics technology

SAN FRANCISCO, November 29, 2012 – Trulia (NYSE: TRLA) and PRIMEDIA, parent company to Apartment Guide.com, today announced an agreement in which Apartment Guide’s leading collection of information and listings will be the exclusive multi-family inventory on Trulia. The companies have also agreed to join forces to form the Trulia-PRIMEDIA Network, with Trulia selling display advertising and other media products on behalf of PRIMEDIA.

PRIMEDIA is currently a leading marketing partner for multi-family apartment communities, an exceptionally important and valuable segment in the industry for both renters and advertisers. The company uses several leading channels to attract consumers to its vast supply of apartment community listings, including ApartmentGuide.com, Rentals.com, RentalHouses.com, and Rent.com, which it acquired in May 2012.

“We are very excited to provide Trulia consumers access to Apartment Guide’s comprehensive selection of multi-family listings and high quality content across its Web and mobile platforms,” said Charles Stubbs, CEO of PRIMEDIA. “Partnering with Trulia, also a leader in the mobile space, is very exciting for our valued customers.”

PRIMEDIA is committed to providing the apartment communities it serves with exposure to highly qualified renters across its own sites, as well as mobile, which now represents over 30 percent of the qualified leads it generates. PRIMEDIA has been a leader in mobile innovation by being the first to develop apps in the rental market for iPhone, Android, iPad, and Kindle Fire, resulting in over 55 percent year-over-year growth in mobile downloads with over 1.8 million downloads. Now, by publishing listings on Trulia, PRIMEDIA is providing its advertisers with another opportunity to connect with qualified consumers looking for a place to rent.

“Today, Trulia is focused on providing the inside scoop about neighborhoods and places to live across the country. Our partnership with PRIMEDIA is a major step in solving the fragmentation of the rental market by linking Trulia’s quickly growing, transaction-ready audience with premiere rental inventory,” said Pete Flint, Trulia’s CEO. “Further, the Trulia-PRIMEDIA Network enables us to offer our advertising partners access to one of the largest housing specific audiences online.”

Trulia continues to generate rapid growth in rentals, with monthly rental visits up 130 percent year-over-year and inquiries sent through Trulia up 200 percent year-over-year. Trulia has also built apps on both Android and iOS that have been downloaded 1 million times by renters since November 2011. These apps offer important features for renters, including real-time notifications when new properties that match saved search criteria become available. The apps allow users to quickly browse rental properties, gain insights into neighborhoods and schools and ultimately contact rental professionals with the click of a button.

About TRULIA, INC.
Trulia
 (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions.  Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper-local advertising services, social recommendations, and top-rated mobile real estate apps. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.

About Apartment Guide
A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or advertise on Apartment Guide for listing information. Apartment Guide is part of the PRIMEDIA family of sites, which also includes Rentals.com, RentalHouses.com, Rent.com and NewHomeGuide.com.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com, Rent.com and NewHomeGuide.com.  PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals.  For more information, visit www.primedia.com.

*Combined monthly unique visitors based on Trulia’s publicly reported average monthly unique visitors for Q3 2012 and PRIMEDIA’s average monthly unique visitors reported by comScore

Simplify Your Apartment Search With Our New iPhone App

With slide navigation and a sleek new look, the Apartment Guide iPhone app version 5.0 will make your apartment search easy and fun.

You have custom furniture, clothing and smartphone cases; why not customize your apartment search? It’s easy with the new Apartment Guide app for iPhone version 5.0. With support for iOS6 and iPhone 5, a fresh look and feel, slide navigation, map-based searches and a feature that allows you to easily keep track of apartments you’ve contacted, the redesigned iPhone mobile app allows you to receive customized results like never before.

As always, you can search thousands of updated-daily apartments for rent, view photos and floor plans, select amenities to help you find the ideal place to live and call or email properties you’re interested in, right from the app. Once you select one or a few places you like, your phone’s GPS feature and the app will provide driving directions for how to get there so you can check them out in person.

Here’s a quick guide to what else the Apartment Guide app for iPhone version 5.0 has to offer:

  • Slide navigation improves accessibility to apartment information
  • Map-based search allows you to quickly focus on the exact area you want to be in
  • GPS system finds apartments near your current location, or specify the city, state or ZIP code you want to search
  • Deals Nearby feature quickly identifies apartments offering special incentives and discounts
  • Advanced Search and Search Filters help you specify the number of bedrooms, number of bathrooms, price range and more
  • Recent Searches lets you quickly repeat a previous search
  • My Places stores the apartments you’ve saved, called or emailed for future reference

Now that you know a little more about the Apartment Guide app for iPhone version 5.0, download it for FREE at http://www.apartmentguide.com/mobile-app/.

Enter Apartment Guide’s Friendsgiving Pinterest Sweepstakes

Thankful for your friends this November? There’s a holiday for that. Friendsgiving is a get-together typically scheduled the week before or after Thanksgiving each year, in which friends gather for a holiday feast instead of with family.

This year, we’re hosting our first-ever Friendsgiving Pinterest sweepstakes! We want to see how you have celebrated, plan to celebrate or would celebrate, and see your best cooking, decorating and party ideas. Whether it’s a small shindig or a booming banquet, your Friendsgiving ideas could net you one of two $100 American Express gift cards or even the $500 American Express gift card grand prize!

Here’s how to enter:

  1. Follow Apartment Guide on Pinterest.
  2. Create an Apartment Guide “Friendsgiving” themed board with at least 10 pins, including two from our blog. Don’t worry, we’ve got plenty to choose from.
  3. Include a brief description and the hashtag #AGPinGiving with each pin.
  4. Once your board is finished, email consumersourcerequests@mslgroup.com with your name, mailing address and the URL of your sweepstakes board.

Each week, participants will create a new board to plan out a specific element of their Friendsgiving holiday. Here’s the breakdown:

Week 1 – November 1-7

How to Host the Ultimate Friendsgiving Party – Is there a theme? Who do you invite? What do your guests and you do? Use your imagination and create a one-of-a-kind get-together.

Prize: $100 American Express gift card

Week 2 – November 8-14

How to Cook Your Friendsgiving Feast – what will your guests eat and drink? Will you go with a old-fashioned Thanksgiving meal, a twist on the classics or break from traditional altogether? Make a menu your friends request for years to come.

Prize: $100 American Express gift card

Week 3 – November 15-21

How to Decorate for Friendsgiving – What will you display as a centerpiece? Anything on the walls? Will you decorate with earth tones or go for something bolder? Design a stand-out space that sets the standard for all future Friendsgivings.

Prize: $500 American Express gift card

We look forward to checking out your boards and learning how you celebrate Friendsgiving. For rules and regulations, please see below:

“Friendsgiving Pinterest” SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

DATES OF SWEEPSTAKES: The “Friendsgiving Pinterest” Sweepstakes (the “Sweepstakes”) begins at 9:01 AM Eastern Time (“ET”) on November 1, 2012 and ends at 9:00 PM ET on November 21, 2012 (the “Sweepstakes Period”), subject to three (3) entry periods (each, an “Entry Period”) as outlined in the How To Enter Section of these Official Rules.

ELIGIBILITY:  In order to be eligible for entry into the Sweepstakes, you must be a legal permanent United States resident residing in the 50 United States or the District of Columbia and 18 years of age or older with a unique valid Social Security number at the time of entry (the “Entrant”). Employees and their immediate family members (parents, children, siblings or spouse, regardless of where they live, or persons living in same household, whether related or not) of Consumer Source Holdings, Inc. (the “Sponsor”), their subsidiaries, and each of their respective parent companies, franchisees, affiliates, contractors, consultants, legal counsel, public relations, subsidiaries, distributors, sales representatives, retailers, website providers, webmasters, advertising and promotional, fulfillment, and marketing agencies, and any others engaged in the development, production, execution or distribution of this Sweepstakes, including but not limited to, National Sweepstakes Company, LLC herein (the “Sweepstakes Entities”), are not eligible to participate. Sweepstakes is void in Puerto Rico, U.S. territories and possessions outside of the 50 United States, and where restricted or prohibited by law.

HOW TO ENTER:  The Sweepstakes contains three (3) Entry Periods in which each Entry Period has a specified theme.  The themes are based on each Entrant hosting an ultimate Thanksgiving festivity with friends. Entrant should submit a board that represents the specified theme for that Entry Period.  The following are the themes for each Entry Period:

Entry Period 1- “How to host the ultimate Friendsgiving party”

Entry Period 2- “How to cook your Friendsgiving feast”

Entry Period 3- “How to decorate for Friendsgiving”

To enter the Sweepstakes and receive one (1) entry for an Entry Period, follow the three (3) steps below. You must be a member of Pinterest.com to enter, and you must be following the Apartment Guide Pinterest page. If you do not have a Pinterest account, you can sign up for one here: http://pinterest.com/landing. Entries for this Sweepstakes must be completed and received by 9:00 PM EST before the end date of each Entry Period. 

1.  Follow Apartment Guide on Pinterest and submit a Pinterest themed board for each Entry Period. Each board must be based on the specified theme for that Entry Period (see themes for each Entry Period above).   Each Entry Period’s themed board must contain a minimum of 10 pins per board in which 2 of the pins must be from the Apartment Guide blog, www.apartmentguide.com/blog.

2.  Give each pin a brief description using the hashtag, #AGPinGiving.

3.  Email the completed theme board to consumersourcerequests@mslgroup.com.  The email must include the name of the theme in the Subject line of the email and the following information in the body of the email: Name, Physical Mailing address, URL of themed board. Upon completing and submitting this step, Entrant will receive one (1) entry into the corresponding Entry Period (the “Entry”).

Only one (1) Entry per Entrant per Entry Period. Entries will NOT be eligible for subsequent drawings.  Without limitation, Entries submitted in connection with this Sweepstakes must contain only content that, in the sole discretion of the Sponsor, excludes inappropriate content of any kind. By participating in this Sweepstakes, each Entrant represents and warrants that his/her Entry does not contain any material that is defamatory, profane or obscene. In the event that an Entry is deemed inappropriate by the Sponsor, that Entry will be disqualified.

 Any attempt by an Entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations, logins, and/or any other methods, including, but not limited to, automated entry, will void that Entrant’s entries and that Entrant may be disqualified from the Sweepstakes. Multiple Entrants are not permitted to share the same email address. Sponsor will not verify receipt of entries for Entrants.  All entries submitted become the sole property of Sponsor and will not be returned.

In the event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed submitted by the person in whose name the e-mail account (provided via the email) is registered (the “Authorized Account Holder”).  The “Authorized Account Holder” is the natural person who is assigned to the e-mail address by an Internet access provider, on-line service provider, or other organization that is responsible for assigning e-mail addresses, or the domain associated with the submitted e-mail address.  Potential Prize Winner may be required to show proof of being the Authorized Account Holder.

Neither Sponsor nor any Sweepstakes Entity is responsible for any online entry that is lost, late, misdirected or undeliverable, whether due to system errors, omissions, interruption, deletions, defects, delay in operations or transmissions, theft or destruction or failures, faulty transmissions or other telecommunications malfunctions, entries not received resulting from any hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete or garbled computer or telephone transmissions, typographical or system errors and failures, faulty transmissions, technical malfunctions, or otherwise. No mechanically or programmatically reproduced entries are permitted.  Late entries, or entries sent via any other method will not be accepted.  Sponsor is not responsible for lost, late, illegible, incomplete, delayed, misdirected entries and all such entries are void.  Sponsor has no obligation to acknowledge receipt of or to return any entry received.

Although you must enter the Sweepstakes through Pinterest, this Sweepstakes is in no way sponsored, endorsed or administered by Pinterest.

Each Entry Period will run from 9:01 AM ET to 9:00 PM ET, according to the dates listed in the chart below. All entries must be submitted during the respective Entry Period in order to be included for that Entry Period drawing.

Entry Period

Dates

Drawing Date

1

11/1/12 to 11/7/12

11/8/11

2

11/8/12 to 11/14/12

11/15/11

3

11/15/12 to 11/21/12

11/22/11

*- All non-winning eligible entries from the previous Entry Periods will NOT carry over to subsequent Entry Period drawings.

ENTRY PERIOD DRAWINGS: Each Entry Period during the Sweepstakes, one (1) Entry Period Prize winner will be selected in a random drawing, from among all eligible entries received for that Entry Period.  Each Entry Period will run from 9:01 AM ET to 9:00 PM ET, according to the dates listed in the chart above in the “How To Enter” Section, and all entries must be submitted during the respective Entry Period in order to be included for that Entry Period’s drawing. Judges decisions are final. Odds of winning depend upon the total number of eligible entries received for that Entry Period. All non-winning eligible entries from the previous Entry Period will NOT be included in subsequent Entry Period drawings.  

PRIZES:

ENTRY PERIOD PRIZES:

Entry Period 1: One (1) Prize for Entry Period 1 of an American Express gift card having an Approximate Retail Value (“ARV”) of $100 will be awarded.

Entry Period 2:  One (1) Prize for Entry Period 2 of an American Express gift having an ARV of $100 will be awarded.

Entry Period 3:  One (1) Prize for Entry Period 3 of an American Express gift card having an ARV of $500 will be awarded.

Total ARV of all prizes to be awarded is $700.00.

Names of prize manufacturers are used solely for the purpose of identification of the prize. No endorsement, authorization, sponsorship, or approval by American Express for this Sweepstakes is intended or implied.

PRIZE RESTRICTIONS: No transfer or substitution of prizes is allowed except at the sole discretion of the Sponsor.  Prize winners are required to comply with any and all applicable federal, state and local laws, rules and regulations.  Sponsor reserves the right to substitute a prize of equal or greater value if prize becomes unavailable due to reasons beyond the control of the Sponsor.  Limit of one (1) prize per person/household. Sponsor will not replace any lost or stolen prizes. All prize winners consent to the use of his/her name, likeness, biographical information, and voice in advertising worldwide without additional compensation (TN residents will not be required to sign a liability/publicity release as a condition of winning a prize).

PRIZE CLAIMS:  All Prizes will be shipped within 3 to 4 weeks from the Entry Period drawing date.

GENERAL RULES OF PARTICIPATION: By participating in this Sweepstakes, Entrants agree to be bound by these Official Rules and the decisions of the judges, which are final in all respects and not subject to appeal.  Sponsor reserves the right to disqualify permanently from this Sweepstakes any Entrant it believes has violated these Official Rules and verify eligibility of Entrants.  Neither Sponsor nor anyone acting on its behalf will enter into any communications with any Entrant regarding this Sweepstakes, except as expressly set forth in these Official Rules. By participating in this Sweepstakes, Entrants and winners release the Sponsor, and their respective representatives, agents, successors, assigns, officers, directors and employees from any and all liability, damages or causes of action (however named or described) with respect to or arising out of participation in the Sweepstakes, and/or the receipt or use/misuse of the prizes awarded, including, without limitation, liability for personal injury, death or property damage.  Failure to comply with these Official Rules may result in disqualification from the Sweepstakes.  All Sweepstakes materials are subject to verification and are void if (a) not obtained in accordance with these Official Rules and through legitimate channels, (b) any part is counterfeited, altered, defective, damaged, illegible, reproduced, tampered with, mutilated or irregular in any way, (c) are obtained where prohibited, or (d) they contain printing, typographical, mechanical, or other errors.  Entrants assume all risk of loss, damage, destruction, delay or misdirection of Sweepstakes materials submitted to Sponsor. Winning a prize constitutes permission for Sponsor and its agencies to use winners’ names, addresses (city & state), voices and/or likenesses for purposes of advertising, promotion and publicity, for this Sweepstakes only, without further compensation, unless prohibited by law.  Sponsor may prohibit an Entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said Entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other Entrants, and Sponsor.  If for any reason this Sweepstakes is not able to be conducted as planned, including, but not limited to, by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud or any other causes beyond the reasonable control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes and randomly draw from those entries received up to the cancellation/suspension date to award the prizes.  CAUTION: ANY ATTEMPT BY AN ENTRANT TO UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

NO LIABILITY:  By participating, Entrants agree to release, discharge, indemnify and hold harmless the Sponsor and all of  their respective representatives, agents, successors, assigns, officers, directors and employees from and against any claims made by winners, Entrants, or any other third parties, related in any way to the operation of this Sweepstakes as well as any other claims, damages or liability due to any injuries, damages or losses to any person (including, without limitation, death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any Sweepstakes-related activity, in this Sweepstakes or any claims based on publicity rights, defamation or invasion of privacy or merchandise delivery.

WINNER’S LIST REQUEST: To receive a winner’s list, send a self addressed stamped envelope to: “Friendsgiving Pinterest”, 1170 Peachtree Street, N.E. #1600 Atlanta, GA 30309.  All requests must be received by December 31, 2012 (VT residents may omit return postage).

SPONSOR: Consumer Source Holdings, Inc., 3585 Engineering Drive, Suite 100, Norcross, GA  30092.

This offer shall not be published without the written permission of the Sponsor.  

 

Apartment Guide’s Designing Spaces Segment to Re-Air

Did you miss the Apartment Guide segment on Lifetime’s “Designing Spaces” the first time around? Set a reminder and your DVR because the segment featuring Apartment Guide partner, Kim Myles, Design Star winner and style expert will re-air on Nov. 2 at 7:30 a.m. The feature showcases the benefits of living in an apartment home, and Myles offers her design tips to help residents make the most of their space.

If you’re wondering how to add color to your space without the risk of losing your deposit, or if you have a room that would work best as a dual-purpose room, Myles will share her unique design tips and tricks for any apartment dweller. And if you’re in the market for a new place to call home, Myles will go through the apartment search process with advice on how to use Apartment Guide to help residents search for their ideal home.

Tune in Friday, Nov. 2 at 7:30 a.m. on Lifetime to learn how to maximize your space.

For information on Designing Spaces, visit http://www.designingspaces.tv.

Designing Spaces, now in its 8th season, is the premier home improvement television show airing on the Lifetime network Thursday and Friday at 7:30 a.m. (ET/PT).  The show inspires viewers on decorating ideas, do-it-yourself projects, and step by step home improvements to make every space count.

 

How Charles Stubbs Led Primedia’s Conversion From Print to Digital Products

Charles Stubbs, president and CEO of Primedia, Inc.

When Charles Stubbs left YellowPages.com to take the helm at Primedia Inc. in mid-2008, his new employer was at a critical juncture. Primedia’s market sector — apartment rental and home listings — was rapidly switching from print-based media to digital. Then, a couple of months later, the financial crisis struck, pushing the economy into recession and knocking the bottom out of the real estate market.

“I joined Primedia at an interesting point,” Stubbs says. “We’re essentially a real estate advertising business. Our mission is to help consumers find a place to live, whether they’re looking to rent a single-family home, live in a multifamily complex or purchase a new home. That’s our bread and butter.

“Obviously, being in the real estate business has been an interesting challenge over the last several years. There’s no doubt that when you cater to your clients and they suddenly go through a period where they’re suffering, it’s going to have an impact on your company as well.”

So with the housing market ailing, Primedia’s business went south for a while. But Stubbs recognized that there was important work to be done during those lean times.

The signals were coming from all directions: In order to get through the recession and emerge at the other end in good shape, Primedia — which had been tentatively dipping its toe into the online media pool for almost 10 years — would have to jump all the way in and start swimming.

“All you have to do is listen to your customers,” Stubbs says. “The first two months I was on the job, I went on a number of customer sales calls. About 90 percent of our time was spent on digital media: what our strategy was with ApartmentGuide.com in particular, and what we were doing to win in that space. Very little time was spent on print media, print distribution and the opportunities around that.

“At the same time, it was obvious that there was so much more usage online — just phenomenal apartment lookup usage online.”

The print-to-digital exodus was under way, and Primedia wasn’t in a position to reap much benefit from it.

“The digital migration was happening,” Stubbs says. “Our board realized this. Even though Primedia was continuing to have revenue growth, our business was starting to lose market share to digital-only players.

“So we decided we’d better use that downtime the best we could, to take what was traditionally a print business and move it over to digital. That has been our focus. I think we have used that time very well. We had a print business with more than 30 years of heritage, and in a short period of time, we’ve converted it into a vibrant, almost exclusively digital business.”

The 850-employee company had 2010 revenue of $232 million and went from a public company to a private one in 2011.

Build the team
How did Primedia make the switch from print to online-based media during these last four recession-choked years? First, it circled the wagons and made sure it had the right team in place, with every team member on the same page communicating clearly and pulling in the same direction.

“The first thing you need to do is spend some time with your team,” Stubbs says. “Being a new CEO, sitting down and meeting all the team members, especially the senior team members and making sure that they’re on board with the idea that we have to become a digital leader in this space — that while print has provided tremendous success for the last few decades, it won’t take us where we want to go for the next several decades.”

Making sure the proper players were in place was the essential first step Primedia had to take before it could make the transition from print to digital.

“You have to identify the right team,” Stubbs says. “You have to bring everyone together and make sure they believe in the core strategy. You have to spend time with all the people on the existing team to understand their views, their successes, how they view the business and the opportunities around it and also to see how they adapt to change. Do they embrace change or are they reluctant?

“When you have a traditional business that’s had a lot of success, it’s difficult to reach the realization that those attributes won’t define success moving forward — that you really are at an inflection point. That was only accelerated by the economic crisis we were going through. So it’s really about investing time, understanding the team members and their strengths and observing how they adapt to change. And then, obviously, augmenting the team in areas where you see that you need additional skill sets.”

Once Primedia got its lineup in place, it had to make sure everyone was on the same page, communicating and collaborating smoothly.

“I’ve found in my career that you can have a lot of A players, but they won’t take you where you want to go unless they’re communicating well and working together as a team,” Stubbs says. “That’s paramount, especially during a major transformation of your business. It takes all the energy you have. It’s a lot of hard work. It requires real commitment and real dedication to working together. The teamwork environment is critical.”

Primedia’s leadership team recognized that the communication factor was vital, so it spent a lot of time, effort and energy making sure the right elements were in place to promote the quantity and quality of give and take that would be needed to successfully steer the company through the transition from print to digital.

“It wasn’t that we did anything particularly fancy; it was mainly about investing time to make sure it was working,” Stubbs says. “We had regular weekly meetings. We had specific meetings around subject matter areas. We created a number of cross-functional task teams, because one thing I’ve learned about the difference between traditional media and new media is you have to work cross-functionally especially well, from sales to product to technology to operations. All of those areas have to be integrated, to encourage the teams to come back with creative solutions that can be executed upon.”

Take small steps
Once Primedia’s leadership felt it had its teams assembled and everyone pulling in the same direction, the leadership team began focusing the company’s vision on incremental successes, on rebuilding and restoring its salespeople’s confidence, and on recognizing that it would have to take chances and risk failures in order to set itself on a winning path.

“Over the previous decade, Primedia had ventured into online media and did have somewhat of a digital presence, but it hadn’t lived up to expectations,” Stubbs says. “At the same time, we recognized that we were going through a very tough period with the economy and with the real estate market, so we felt it was important to demonstrate that we could have incremental successes to build confidence that we could execute and win, a little at a time.

“We focused on things such as creating basic scorecards, measuring success month by month, and beginning to look and see steady progress that gets you to an end result.”

The bleak business climate had taken an especially harsh toll on Primedia’s sales staff, so restoring morale in that area was a major focus area for the company’s leadership team.

“That was an overarching thing during the tough economy,” Stubbs says. “We’ve really had to work hard at restoring confidence in our salespeople. During the toughest parts of it, a lot of them seemed to lose some of their swagger, so we had to rebuild that while demonstrating that we have the absolute best product for our clients in the marketplace.”

Restoring the sales staff’s vitality has been a multistep process for Primedia.

“It’s one step at a time,” Stubbs says. “It’s coming up with new pricing schemes and mechanisms. It’s coming up with a number of new products and bundling and packaging those together, creating a number of short-term sales incentives, creating a number of marketing summits to bring clients together and educate them about the change in the business.

“And not only to educate the clients, but to educate the field salespeople on how this is a new game and this is a company they should be proud of — and telling them, ‘Look at the innovation and investment we’re putting into it, which is unparalleled compared to our competitors.’ It’s step by step, and I feel we’ve made great progress in this area.”

Another important element in Primedia’s successful switch from print to digital during the recession has been the company leaders’ acknowledgement that you have to be willing to risk failure to win.

“We realize we’re going to have to try things and test things and risk failing,” Stubbs says. “But that’s OK, because we understand the bigger picture of what we’re trying to accomplish. And you have to manage the failure; you never want to fail too big and create real harm.

“It’s mainly about testing things. Whether it’s multivariate testing online or giving consumers different opportunities to interact with your family of websites or launching new test products in a half-dozen markets and seeing if they resonate with your sales force and your clients.

“We’ve had a number of new products that didn’t make it, but we’ve learned from them and incorporated them into successive product lines that we’ve had great success with.”

Keep looking forward
All of the effort has borne fruit for Primedia. The company has made big strides in its transition from print to digital media and positioned itself well for future success online.

“When we began this journey, only about 30 percent of all the consumer interactions with our properties were digital; 70 percent were print,” Stubbs says. “We’ve been working on changing that for the last four years, and we’ve now reached the point where it’s 92 percent digital and 8 percent print. And back when we started, mobile didn’t even exist. Now mobile alone is three times the size of print for us.

“If you look at our overall lead growth, we’ve been able to increase the leads we provide our clients at a compound 25 percent annual growth rate for the last five years. And with the consolidation of ApartmentGuide.com and Rent.com, we’re approaching between 8 and 9 million monthly unique [users], which is nearly triple the next competitor in our space. We’ve continued to dramatically grow our audience.”

Primedia’s leadership team isn’t spending much time looking back at what the company has achieved, though, because the pace of change keeps accelerating in the online marketplace.

“Every day, you have to continue to be aware of the competitive landscape and force yourself to continue to innovate so you can continue to be a leader,” Stubbs says. “I don’t think anyone in the digital space can afford to rest on their laurels.

“You have to be conscious that there are always disrupters out there, new start-ups looking to disturb traditional business models and change the game. There are countless case studies of those in the digital arena.

“Obviously, we want to continue to have success and continue to gain share and own our space. We’re going to have to challenge ourselves every day to continue our leadership position. We don’t take it for granted for one minute.”

THE STUBBS FILE
Name: Charles Stubbs
Title: President and CEO
Company: Primedia Inc.
Born: Pittsburgh
Education: Bachelor’s degree in history, Cornell University; MBA, Vanderbilt University

What business leadership lessons did you learn during your time in school that you use today?
While an undergraduate, I had the opportunity to be involved with the business side of a daily student newspaper, on the advertising-circulation-distribution side, so I learned a lot about the fundamental building blocks of the business. I also learned that it’s important to invest a lot of time with your people and to build a great team, because they’re the ones who are going to get the job done. No one individual is going to do it.

What was your first job, and what business lessons did you learn from it?
When I was in seventh and eighth grade, my parents owned a couple small gift shops in Dallas. I worked the cash register and in the back room packaging and shipping. From watching them, I learned that it’s important to hire good people, train them well, and treat them well.

Do you have an overriding business philosophy that you use to guide you?
If you tell someone you’re going to do something, follow through with it. And if you work hard and have high integrity, success will come — not overnight, but over time.

What trait do you think is most important for a CEO to have in order to be a successful leader?
You’ve got to be able to win the hearts and minds of a good percentage of your team. You’ll never get 100 percent, but you’ve got to be able to get people to believe in a common vision and to follow you. And while it’s important to hold your people accountable, it’s even more important to have everyone hold each other accountable.

What’s the best advice anyone ever gave you?
My parents always told me to work hard and be honest and do what’s right, and that often people win simply by outworking others.

This article was originally posted on Smart Business of Smart Business Network Inc., a multimedia company with a focus on C-level executives of fast-growth, middle-market and large companies. 

Apartment Guide Segment to Air on “Designing Spaces” Television Show

Apartment Guide Segment to Air on “Designing Spaces”
Featuring Kim Myles, “Design Star” Winner

Apartment Guide recently completed filming for its appearance on the popular home improvement show “Designing Spaces™” on Lifetime Television. Special guest Kim Myles, Design Star winner and style expert, will join the show to talk to viewers about the benefits of living in an apartment home and offer her design tips to help residents maximize their personal space.

During the episode, Myles will share design tips and tricks for residents, including how to add color and style without painting and make the most of dual-purpose rooms when short on space. Myles will educate viewers on Apartment Guide as a service provider, helping residents search for their ideal home.

“Apartment Guide is teaming up with ‘Designing Spaces’ to target viewers interested in creating a home in their apartment and to offer assistance during the search process – a significant transitional time for most people,” said Scott Asher, Vice President of Operations and Marketing for Apartment Guide.

Tune in to the Lifetime network next month to view the episode!

For information on Designing Spaces, visit http://www.designingspaces.tv.

Designing Spaces, now in its 8th season, is the premier home improvement television show airing on the Lifetime network Thursday and Friday at 7:30am (ET/PT).  The show inspires viewers on decorating ideas, do-it-yourself projects, and step by step home improvements to make every space count.

Apartment Guide Wins Large-Company Category of Atlanta Social Media Competition

Atlanta-based business earns victory in corporate social networking competition among locally based competitors in large company category; advances to compete in national contest

ATLANTA–(BUSINESS WIRE)–Apartment Guide, a leading resource for apartments for rent nationwide, today earned victory in the Atlanta market Social Madness competition, a matchup of Atlanta-based companies vying to show leadership in social networking influence. By beating 10 large company category competitors in the Atlanta market, Apartment Guide now moves on to national bracket competition, potentially facing companies such as FedEx Corp., Target and Southwest Airlines for the honor of being named the organization with the most social influence.

“We’re pleased to have come out on top in the Atlanta competition and hope to further validate our emphasis on social media as a key business driver when we compete in the upcoming national phase,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “Social media tools are highly effective for extending our advertisers’ reach, driving more qualified leads and facilitating faster filling of vacancies, and this is why we’ve embraced the technology so wholeheartedly.”

During the local market phase lasting from June 1 – July 16, Apartment Guide garnered 6,507 votes earned through Facebook, Twitter and LinkedIn activity and direct votes during competition. In total, 127 companies competed in the Atlanta market. In moving on to the national phase, the company will be one of 64 entrants, seeded according to total points earned during the local rounds. The national competition consists of seven weeks, from July 24 – Sept. 10. Head-to-head matchups based on seeding (#1 seed vs. #64 seed, #2 seed vs. #63 seed, etc.) will take place each week for the first five weeks, as the 64-company field is narrowed to two finalists. The two finalist competitors will participate in a two-week final round, with the company receiving the highest vote total from the start of local competition through the end of the final round being named the victor.

“We encourage all individuals connected to us through social channels including Facebook, Twitter and LinkedIn to cast their votes and show their support,” said Mayfield. “We’ll face intense competition from well-known organizations, but we know our social presence is strong enough to help Apartment Guide prove worthy of inclusion among industry leaders.”

The Social Madness competition is presented by Capital One Spark Business. The 43-city local and national promotion, designed to measure the growth of companies’ social presence, involved thousands of companies in three categories based on organization size – large (500-plus employees), medium (100-500 employees) and small (fewer than 100 employees).

About Apartment Guide
A 36-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social media solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. For more information visit http://www.apartmentguide.com or http://www.listonapartmentguide.com

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, Sao Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well-known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

PRIMEDIA, Apartment Guide and ApartmentGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc.
(C) PRIMEDIA Inc. 2012. All rights reserved.

Apartment Guide Announces Call Analysis Reporting Function

Rental search leader brings even more innovation and transparency to apartment marketers

 ATLANTA–(BUSINESS WIRE)–Apartment Guide, the flagship brand of PRIMEDIA, once again demonstrates its position as the premier innovator in the apartment marketing space by launching Call Analysis, a new feature of MyApartmentGuide.com, the web-based platform which allows customers to review and measure lead productivity and performance.

The Call Analysis report is designed to provide complete transparency to apartment operators related to call-handling effectiveness, and offer insight into potential training opportunities and process improvements. With a 37-year history of successfully marketing apartment homes to consumers, Apartment Guide is again first-to-market with superior technology that brings customers added value and more keen awareness, helping to drive better performance of their marketing investment via call responsiveness.

In addition to standard metrics such as “calls connected” and “missed calls,” the Call Analysis report includes the following features for all Apartment Guide customers who utilize the Call Recording feature of their marketing service:

Abandoned Calls: connected calls in which the caller never spoke prior to termination of the call, considered a “missed opportunity”

Wait Time: the time elapsed between when the call connected and when the caller first spoke

Potential Revenue Loss: a calculation applied to “missed opportunities” relative to the average conversion rate, average monthly rent, and average lease term

Missed Call and Wait Time rankings: comparison of a property’s performance as compared to the average performance of all Apartment Guide properties utilizing Call Recording (10,000+ properties)

“Call Analysis reporting leverages the breadth of call data Apartment Guide collects in order to provide our customers with a measurable indicator for assessing the call-handling effectiveness of their internal organization or outsourced call center,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “We are excited to extend our customer partnership through this new functionality, and feel it will assist the multifamily industry to refine their communication strategy with the apartment consumer.”

About Apartment Guide
A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. PRIMEDIA was acquired by TPG on July 13, 2011. For more information visit http://www.apartmentguide.com or advertise on Apartment Guide for listing information.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.comRentals.comRentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

Apartment Guide to Feature Leading Mobile Applications at National Apartment Association Conference & Expo

Innovative Solutions Enable Property Owners and Managers to Reach Renters Anytime, Anywhere

 ATLANTA–(BUSINESS WIRE)–Apartment Guide, a technology leader in the multi-family housing industry, offering targeted marketing solutions to apartment providers and renters, will demonstrate advanced mobile applications at the 2012 National Apartment Association Education Conference & Exposition, June 28-30 in Boston, Mass. As of June 2012, Apartment Guide leads the way with over 1.8 million mobile app downloads with more than 20% of traffic and leads generated by mobile sources (apps and mobile sites).

“At Apartment Guide, we consistently refine mobile products to provide our customers with more opportunities to maximize their exposure and remain on the cutting edge of innovation to reach the most qualified renters,” said Arlene Mayfield, Senior Vice President, PRIMEDIA and President, Apartment Guide, Rentals and Homes divisions. “In addition to being first to market with many industry-leading solutions, such as the iPhone® application, we are committed to ensuring our products provide advertiser value in the form of increased leads through improved technology.”

Apartment Guide will showcase its mobile application portfolio and recent enhancements designed to reach renters on-the-go. Attendees will see demonstrations highlighting the following:

Apartment Guide Android Application
Redesigned user interface
My Places: Central location for all saved, e-mailed and called properties
Customizable Mobile Deals Headline
Refreshed Property Details Screen: Scroll through photos within the details screen, quick access to directions, embedded map location
Unique icons signifying actions taken for a property, including viewed, saved, e-mailed and called Geography-based locator to identify the best nearby deals and specials

Mobile Deals, Kindle Fire® Application and Mobile Web
Customizable Mobile DealsA new field in MyAds, enabling users to enter a short description as a headline, replacing the current “Deal Available” default display on the Search Results page and Mobile Web
This new feature will be included in the existing Mobile Deals package at no additional cost, increasing the visibility of deals and specials and generating more leads
Kindle Fire®: Attendees will be the first to see the new look and feel of Apartment Guide’s Kindle Fire® application
Mobile Web: Updated design for the user-friendly Apartment Guide mobile website

For more information on Apartment Guide mobile applications, visit www.listonapartmentguide.com.

About Apartment Guide
A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. PRIMEDIA was acquired by TPG on July 13, 2011. For more information visit http://www.apartmentguide.com or advertise on Apartment Guide for listing information.

About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.comRentals.comRentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG on July 13, 2011. For more information, visit www.primedia.com.

About TPG
TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo. TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm’s well known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.