You’re invited! Join Apartment Guide’s Content Marketing Webinar on May 22nd

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With social media strategies now firmly entrenched among apartment operators, the next frontier in landing leases has suddenly shifted to content marketing. But what is content marketing, and how does it fit into your overall marketing strategy? Here’s a hint: It’s not all about you anymore, but it is about uber-local content that includes highly-compelling pics, reviews and recommendations, as well as an in-the-know narrative that tells the true story of life at your community.

Register HERE Today!

Judy Bellack Joins Apartment Guide as Vice President of Strategic Accounts and Industry Relationships

ATLANTA (March 5, 2013) – Apartment Guide, the trusted guide for finding an ideal place and turning it into a home, today announces the addition of Judy Bellack as vice president of strategic accounts and industry relationships. In this role, Bellack will be working closely with leadership, key customers and industry associations to strengthen strategic alliances and forge future connections.

Bellack joins the organization after working closely with the Apartment Guide management team as a strategic consultant for nearly two years, and with more than 23 years of sales and operations leadership experience on the supplier side of the multifamily housing industry, she brings a legacy of valuable expertise along with her.

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PRIMEDIA and Kingsley Associates Launch Industry’s First Free Certified Resident Ratings & Reviews Service

New Online Reputation Management Service Provides Apartment Communities with Reliable Resident Feedback and Enhances the Consumer Search Experience

 

ATLANTA (February 27, 2013) – PRIMEDIA, the parent company of Apartment Guide, Rent.com and Rentals.com, today launches its Certified Resident Ratings & Reviews℠ service for property operators, the first free-of-charge online ratings and reviews service compiled from certified residents. Developed in partnership with Kingsley Associates, a leading real estate research and consulting firm, this new service allows for reliable feedback exclusively from active renters. With the initial introduction of this new online reputation management service on ApartmentGuide.com, PRIMEDIA’s digital platforms are further solidified as the most complete and trusted source of information for prospective renters looking to discover the ideal place to live.

“We are excited to launch PRIMEDIA’s new Certified Resident Ratings & Reviews service along with Kingsley Associates, as we recognize the importance that property operators place on renter feedback to improve the apartment living experience,” said Arlene Mayfield, senior vice president, PRIMEDIA and president, Apartment Guide, Rentals and Homes divisions. “The rental industry has evolved over the past few years and the importance placed on understanding a two-way dialogue between properties and their renters has never been more essential. Now, property operators can use content from ratings and reviews to prioritize the feedback and make ongoing improvements to customer service.”

Industry research shows that property owners and operators desire balanced, trustworthy reviews and today’s consumer trusts online reviews just as much as personal recommendations. In addition, Steve Lefkovits, President of Joshua Tree Consulting and Executive Producer of the Apartment Internet Marketing (AIM) Conference added, “Ratings and reviews represent the democratization of consumer purchasing. Residents gain confidence from reviews supporting the rental process, making it easier to find a home that fits.”

The Certified Resident Ratings & Reviews service not only helps property operators manage online reputations efficiently, but ensures authenticity of the feedback:

  • Collection of Reviews: Apartment Guide’s more than 20,000 multi-family customers (more than 5 million apartment units) will be able to opt-in to generate free market research about active residents
  • Rating Scale: Certified residents will rate properties on various attributes focused on creating a summary rating based on a 5-point scale
  • Certification Process: Reviews will be certified to ensure the resident is active and that content is not inappropriate or offensive
  • Authenticity of Certification: Posted reviews will include a badge certifying that feedback is from a current resident

The potential value of Apartment Guide’s Certified Resident Ratings & Reviews℠ service is recognized by a number of leading apartment operators across the nation, including AvalonBay Communities, Inc., Holland Residential, Pegasus Residential, ZRS Management, LLC., and Home Properties, Inc.

“I’m pleased to see that Apartment Guide and Kingsley Associates have developed this service; it’s clear that a great deal of thought has been put into the Certified Resident Ratings & Reviews program,” stated Rosemarie Cook-Manley, Vice President of Marketing with Home Properties. In addition, Holland Residential’s Director of Marketing, Josh McDonald, commented on the multifamily industry’s trend towards embracing ratings and reviews, stating, “It won’t be long before every prospect has read a rating or review prior to making a renting decision.” And Jeremy Brown, Vice President of Marketing with ZRS Management added, “ZRS embraces consumer ratings and reviews, and is delighted that Apartment Guide is adding this to their consumer experience in such a relevant and meaningful way; we look forward to the positive benefits this content will undoubtedly drive to our participating communities.”

Once ratings and reviews are collected from certified residents (by Kingsley Associates), renters will be able to search for an apartment on Apartment Guide, Rent.com and Rentals.com, based on individual preferences and robust search capabilities including relevancy, rating, and timeliness.

“We are very excited about this new partnership with PRIMEDIA as it benefits the apartment industry at large,” states Steve Kingsley, founder, Kingsley Associates. “Over the past two years, our clients have become increasingly concerned with how to best manage their online reputation and this partnership provides owners and managers with the best opportunity to engage with customers in an un-biased, solutions-oriented manner.”

The service will also include a free dashboard, allowing property operators to manage their reputation on an ongoing basis and respond to reviews. To increase efficiencies, owners and operators can optimize renter responses and property performance by viewing individual statistics, metrics and company-wide trending information, all of which can promote meaningful community reviews.

For more information about PRIMEDIA, please visit www.primedia.com. For more information about Kingsley Associates, please visit www.KingsleyAssociates.com.

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About PRIMEDIA
PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading websites and mobile applications, including ApartmentGuide.com, Rent.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.

About Kingsley Associates
The most successful firms in real estate rely on Kingsley Associates for cutting-edge business intelligence solutions. Kingsley Associates’ services include annual resident satisfaction assessments as well as event-driven surveys focused on specific life cycle interactions (prospect, move in, renewal, work order and move out). In 2012, Kingsley Associates surveyed in excess of 1.5 million current and prospective renters on behalf of its clients and is home to the deepest and most sophisticated benchmarking tool, the Kingsley Index. Kingsley Associates also provides: client perception studies, strategic consulting and operations benchmarking services. To learn more, please visit our Website www.KingsleyAssociates.com or our blog www.kingsleyinsight.com.

Marketing in a World Gone Mobile Webinar

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Join Chuck Martin for an engaging thought leadership webinar highlighting the technological and behavioral changes caused by the Mobile revolution and the implications for marketers everywhere. The massive adoption of smartphones and tablets empowers apartment-seeking consumers like never before and opens new opportunities and challenges for marketers. We will identify a range of mobile applications and capabilities that are transforming the consumer experience, exploring the implications for the apartment finding process.

Click HERE to register for this FREE Webinar

Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade.

How to Sell the Advantages of New Construction

new-constructionRecent findings by the U.S. Census Bureau indicate that new home construction spending was up by 28 percent in 2012 – the demand for new living structures is not only rebounding, but growing.

New construction apartment communities offer several major brand differentiators that older competitors just cannot match. While a renter in a new building may not get to choose appliances or how to paint the walls, he or she still gets to enjoy many of the same advantages that make building a home so appealing.

Sell the unique advantages of new apartment construction with these marketing tips.

New construction amenities
To a renter, newly-constructed apartments offer the best in modern conveniences. Features and amenities that are “nice to have” in older communities — things like built-in wireless Internet access, docks for smart phones and MP3 players, or state-of-the-art media rooms and gyms — are often standard in new construction properties. If you’re marketing a new apartment that offers the latest and greatest in convenience features like these, you have plenty to tout.

Energy efficiency
When you consider the unique selling advantages of new construction, don’t forget to point out how living in a new property may help renters save money. Make sure to mention when you have installed low-flow toilets, energy-efficient windows, solar panels and upgraded insulation. All of these green building features demonstrate your property’s commitment to the environment, and they can have a strong appeal to potential renters’ hearts — and their pocketbooks.

Location, location, location
The trend in new construction apartment living is to build properties in urban areas close to jobs and public transportation. For a renter, living in a new apartment that’s just minutes from work, shopping and entertainment is a major selling point.

The other major location-related selling advantage? Along with new residential construction typically come new businesses seeking to cater to residents with boutique shops, small markets and intimate restaurants. When a new-construction community features proximity to small businesses or even leases space to them right in the community, that’s a major brand differentiator.

The emotional factor
Perhaps the biggest selling advantage is the emotional factor connected with new construction.

Consider this: in a consumer’s mind, new means special. Whether it’s being the first to drive a new car, take the first bite of a gourmet dish, or slip into a new dress, new experiences make people feel lucky, unique and excited.

These feelings can also be associated with your new construction rental property. Help your potential residents envision what it would be like to live in a brand-new building, and they’ll feel like a million bucks. That’s a feeling your competitors may not be able to match.

Where to Find Nice, Cheap Furniture in Providence

Providence is chock full of great stores where you can find nice, cheap furniture.

Providence is chock full of great stores where you can find nice, cheap furniture.

As the capital and most populous city of the state of Rhode Island, Providence offers its residents a charming mix of New England culture along with all the excitement and amenities of larger city life. Known as “The Creative Capital,” it’s no wonder that its streets are filled with a number of unique shops and boutiques. If you’re in the market for some furniture to fill your new apartment, or are just looking for a décor overhaul in your current one, here are our suggestions for the best places to find nice, cheap furniture in Providence.

Benefit Street Antiques
Whether you walk into the store knowing exactly what you’re looking for or are just in the mood for some browsing, Benefit Street Antiques provides a great customer experience. Housed in a unique, light-filled space, the owners thoughtfully organize each piece in this quintessential antiques shop, and everything is clearly marked with the price.
Where: 243 Wickenden St., Providence, RI 02903

BD’s Discount
This large discount furniture outlet might not be the prettiest around, but it offers the most bang for your buck if you’re looking for sturdy, quality furniture for rock bottom prices. This place is massive, so it helps to have some idea of what you’re looking for before you walk in. If you stick to a plan, you might just walk away with some great furniture for your apartment for cheap.
Where: 699 Hartford Ave., Providence, RI 02909

Rocket To Mars
Rocket To Mars is a quirky, retro-themed consignment shop in the trendy Federal Hill neighborhood of Providence. In addition to furniture, you’ll also find unique, one-of-a-kind home décor pieces to make your apartment feel more like a home. Things are a little bit more expensive compared to other antique or consignment shops in the city, but you’re paying for high quality, certifiably vintage and retro merchandise.
Where: 144 Broadway, Providence, RI 02903

Savers
This standard thrift store in East Providence is packed to the gills with nice, cheap furniture, as well as other goods like clothing, home décor items and accessories. If you’re a loyal customer, you can earn a rewards card, where every $5 purchase allows you to fill up your card and save up to 30 percent on your next purchase.
Where: 1925 Pawtucket Ave., East Providence, RI 02906

Oop
If you prefer your furniture to be on the more artsy side, Oop is the store for you. This spirited boutique carries novelty gifts, jewelry, home décor, furniture and other pieces made in small quantities and designed by local artists and designers, but without the hefty price tags of other antique shops.
Where: 220 Westminster St., Providence, RI 02903

Photo credit: iStockphoto/Spooky2006

Know the Components of an Apartment Lease Agreement

Look for these elements as you navigate the language of an apartment lease.

Reading your apartment lease agreement can feel overwhelming, but it is important to understand the terms of a lease before you commit to it.

Here is a list of the basic items you will find in most apartment lease agreements. Look for these elements as you navigate through the language of your apartment lease.

Basic apartment lease information
Every apartment lease agreement will begin by stating the parties involved in the agreement, including basic identifying information about the apartment management company and the renter. This will include details such as the apartment management company’s name and address, the number of the unit being rented and identifying contact information for the renter.

Apartment lease terms and rent details
Two of the most important parts of an apartment lease agreement are the lease term and rental details. The lease term section spells out how long the lease applies and what happens once the lease term comes to an end. It will detail whether the lease is for a year or month-to-month lease, for instance. The lease will also specify renewal and termination details. A well-written lease makes it clear what needs to be done if the renter wants to stay in the apartment once the lease is up and gives provisions to handle a situation such as leaving before the lease has ended.

The rent details section in the apartment lease agreement spell out how much the renter will pay in rent and when that rent will be due each month. This section of the apartment lease will also describe what will happen if the renter is late paying rent.

Deposits and fees
In this section of the apartment lease agreement, the apartment management company will detail any deposits or fees associated with the rental of this specific apartment. Common deposits include security deposits and pet deposits. Common fees include late payment fees and returned payment fees.

Apartment lease regulations
An apartment lease agreement will spell out any specific regulations the renter will need to abide by while renting the apartment. These regulations could include restrictions on what modifications the renter can make to the apartment unit (such as painting) and restrictions on the types or size of pets allowed in the apartment community, for instance. Usually an apartment lease will also have a clause stating that the renter must refrain from any illegal activity inside the apartment unit.

Other apartment lease details
There are a few other sections that one might find in an apartment lease agreement.

  • Repairs: This section will detail who is responsible for repairing specific damage to the apartment unit.
  • Utilities: This section spells out which utilities, if any, are included in the price of rent and which utilities the renter is responsible for.
  • Renter’s insurance: Some apartment community management companies will require their residents to purchase renter’s insurance. If this is a requirement, that detail will be specified in the lease.
  • Right of entry: There may be instances where the apartment community management staff needs to enter an apartment unit, such as in emergencies or for scheduled maintenance. This section of the apartment lease agreement will detail when management can enter the renter’s apartment and what sort of notice they must give in advance.

Remember that a lease exists to protect both the renter and the apartment community management or owner. The legal power of a lease agreement specifies rights for both parties who have committed to be bound by the lease.

Now that you know the basic parts of an apartment lease agreement, hopefully, you will feel a little more familiar and comfortable signing a lease agreement for an apartment.

Photo Credit: Shutterstock / alexskopje

Host a Wine or Beer Tasting Party in Your Apartment

Wine and beer tasting parties are fun ways to explore new spirits in the company of fine friends.

Wine and beer tasting parties are fun ways to explore new spirits in the company of fine friends. Engage the minds and enjoy the opinions of participants when you host your own event. 

Grab your best buds and find a few interesting bottles. Then use these tips to host a great tasting party in your apartment. 

  • Take a head count. It’s always nice to know how many folks are coming to a party so you can be prepared with enough food, drinks and space to accommodate everyone. Party planners suggest sending out written invitations four weeks in advance of the party, with digital invites following up two weeks in advance.
  • Make it BYOB. Feel free to provide some of the alcohol, but don’t be shy about asking friends to make it a potluck-style wine or beer tasting. Set a price point and ask friends to each bring a bottle. There are plenty of great, inexpensive options to try out. This way, you don’t have to break the bank buying alcohol, and you ensure you won’t run out. You might even ask each party-goer to talk a little about the bottle they’ve brought.
  • Do a blind tasting. Another approach to make things interesting is with a blind wine or beer tasting. Set up a tasting room and test your guests’ palates to see who can identify the notes in different wines or identify styles of beer. You can even make a game out of it – the loser has to buy more!
  • Provide the tools. Print rating sheets and offer pencils so guests can keep track of their favorite drinks. When the party’s over, you can compile and email a list of the most popular choices of the night.
  • Feed the crowd.  When there’s booze, people need munchies. Try complementing the craft beers or wines with light fare like fruit, cheese, chips and finger sandwiches. Choose small items that party guests can pop into their mouths easily without getting too messy.
  • Offer food pairings. Make things interesting for the foodies at the party by providing food that pairs well with wine or beer. Make it a true culinary experience that allows guests to expand their palates in more than one way.
  • Decorate. No apartment party’s complete without the decorations. Work with the wine or beer tasting theme to come up with decor. You might make beer magnets or coasters. Or try these creative recycled bottle decorations

There are so many craft beers and wine varieties – not all expensive – out there to consider. Each participant can enjoy trying out flavors that are new and interesting. And these are just a few suggestions to get you started. 

Don’t forget to have designated drivers or the number of a good taxi company handy – it’s the responsible thing to do when you’re having so much fun!

Photo Credit: Shutterstock / auremar

Don’t “Brrr”eak the Bank While Heating Your Apartment

Colder temperatures are here, which could potentially bring higher heating costs. With a little DIY, you can save money on your heating this winter without turning into Frosty the Snowman. Check out these tips.

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Know How to Renew a Lease

Know How to Renew a Lease

This apartment lease checklist will walk you through the steps of renewing a typical apartment lease.

Don’t wait until the last minute to renew your apartment lease. If you act early, you reduce stress and improve your options to make a lease agreement that meets your needs.

This apartment lease checklist will walk you through the basic steps of renewing a lease.

  • Mark your calendar with important dates. First and foremost, you need to know when your lease is up. Take a look at your copy of the apartment lease and note the termination date. Mark this date on your calendar. 
  • Now read your lease carefully and see when you need to notify your apartment manager of your decision to renew your lease or move out. Do you need to notify them 30 or 60 days in advance? Mark that date on your calendar, as well.
  • Talk to your apartment manager. Before the deadline to renew or terminate your lease, talk to your landlord or apartment community manager about your options. If rent rates are changing, you should be informed. If you like your apartment community, but find you need more or less space, inquire whether you can move to a different unit within the community. Ask for any agreements made to be placed in writing. Terms should be reflected in your new lease.
  • Make a decision. Once you have all this information gathered, you can make an informed decision about how you want to proceed. Decide whether or not you want to renew your apartment lease.
  • Write a letter. Once your rental decision is made, submit a letter to your apartment management team informing them of your decision to renew or terminate your lease. If you have made any special arrangements with your apartment manager for a deal on a rental rate or a move to a new unit in the community, include this information and any supporting documents. Keep a copy of these documents for yourself.
  • Read your new lease. If you have decided to renew your lease, you most likely will be asked to sign a new lease. This lease will reflect any change in terms and designate the period of the new agreement (one or two years, or month to month, for instance.) Read the new lease carefully and make sure that you are comfortable with the language.
  • Sign your new lease. Once you have thoroughly read the new apartment lease and are comfortable with the terms, sign the document to make things official. An official apartment community representative will sign it, as well.

If you take all the time and steps necessary, apartment lease renewal can be a breeze. At the end of the process, you can rest assured that the apartment lease decision was all yours!

Photo Credit: Shutterstock / Yuri Arcurs