ATLANTA (August 27, 2013) – Apartment Guide, the trusted guide for finding an ideal place to live, announced today that Multi-Housing News’ readers selected Apartment Guide’s HD Image Pack as the 2013 Technology Choice Awards’ Most Innovative Multi-Housing Technology. For the second consecutive year, Apartment Guide has won the prestigious Technology Choice Award; they were the 2012 winner for their iPhone® or Mobile Application.
Ty Allen, Senior Director, Interactive Products, stated, “We are incredibly excited to be recognized for the second year in a row as the MHN 2013 Technology Choice Award for Most Innovative Multi-Housing Technology. Last year’s award for Apartment Guide’s innovation in mobile highlighted our dedication to attaining the technology leader role in the industry by being the first to launch iPhone®, Android™, iPad® and Kindle Fire® apps. This year’s award for our HD Image Pack showcases our vision to bring the most compelling high-definition content to consumers and Apartment Guide communities.”
Apartment Guide’s industry-first HD Image Pack provides a more visual and comprehensive property search experience for consumers, including professional HD Photos, HD Videos, HD Panoramic Tours and HD Enhanced Floor Plans. The 360⁰ Panoramic Tour features a Mobile Gyroscope, which showcases property amenities and interiors allowing consumers to fully experience a “live” tour of a property on their desktop and iOS mobile devices.
This content enhances Apartment Guide listings for prospective renters, driving more qualified and increased leads for property managers. Powered by premium high-definition media, the HD Image Pack caters to consumers’ desire for visuals and ensures Apartment Guide’s clients’ listings are optimized to engage consumers and drive leads and leases.
“Apartment Guide constantly strives to enrich our consumer experience, and we know that with the proliferation of social media, visuals are a compelling driver of user engagement,” said Arlene Mayfield, senior vice president, RentPath and president, Apartment Guide, Rentals and Homes divisions. “With the addition of our HD Image Pack, Apartment Guide offers a highly visual search experience that assists consumers in their search and ultimately drives qualified leads to property managers. Making investments in our brand and our listed properties is a great opportunity to provide our consumers a personalized search experience.”
In addition to a high-quality visual offering and successful search experience for apartment seekers, the Apartment Guide service translates to an increase in leads for property owners and managers:
• HD Photos: Properties receive a 10 percent increase* in leads over listings without HD imagery
• HD Videos: Properties generated a 28 percent increase* in leads than those without
• HD Enhanced Floor Plans: Listings provided 17% more leads* than those without floor plans
For more information about Apartment Guide and their HD Image Pack, please visit www.apartmentguide.com.
*According to RentPath company data.
About Apartment Guide
Apartment Guide is the most trusted rental resource that connects apartment consumers to their ideal place to live. With an unmatched search capability, amplified by constantly refined tools and industry insights, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions.
Leading the industry with first-to-market mobile introductions of iPad®, iPhone® and Android™ applications, as well as Reputation Monitor and Social Media Manager, Apartment Guide’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes Apartment Guide a leading multi-family housing industry partner.
Apartment Guide is a division of RentPath, Inc., with headquarters in Norcross, Georgia (outside of Atlanta). For more information, visit http://apartmentguide.com or for advertising information, visit http://listonapartmentguide.com. Also, for additional insight on moving and more, visit Apartment Guide’s blog and connect with Apartment Guide on Facebook, Twitter, YouTube, Pinterest and Google+.