(ARA) - Do you clip coupons? Buy in bulk? Tend to wait until something you want goes on sale before buying it, and take advantage of multi-line discounts for your insurance needs? If so, congratulations on being a dedicated bargain shopper. You're not cheap, but want to get the most for your money, so you're smart about how you spend it. Multiple line discounts are a great way to save money when you're dealing with home owners and auto policies, but when it comes to life insurance it's a very different story. Life insurance premiums have been dropping for a decade, and they're expected to fall another 3 percent this year, according to the Insurance Information Institute. But to take advantage of these discounts, you need a little industry know how or help from experts."Life insurance isn't one of those policies that you get a discount on from your auto/home insurer! In fact, most life policies offered through your property/casualty agent are typically overpriced relative to the competitive products offered by life insurance specialists like AccuQuote.com," says Byron Udell, founder and CEO of AccuQuote, a Web based life insurance company that offers free online quotes from multiple insurance carriers. Take a look at the following example. Let's say you're age 42, in very good health, and are looking for $500,000 of 20-year level term insurance. If you went to one of the well-known national insurance companies that specializes in auto and homeowners insurance, you would pay about $680 per year, or $13,600 in total over the 20-year term. If you worked with a multi-carrier broker, you would likely have found that the same exact coverage could have been purchased for only $460 per year or $9,200 in total over the twenty-year term. Savings: $220 per year, or $4,400 over the 20 years."Life insurance is such a bargain right now," says Udell, "you can buy three times as much coverage as you could in 1994."Bottom line: unless you want to overpay, before you sign on the dotted line for life insurance with your auto agent, shop around and you'll find out that you can do better -- a lot better. To find the best rate for which you can qualify, log on to www.accuquote.com and fill out their short online form.Shortly after submitting a little information about yourself, you'll receive quotes back from a variety of insurance companies letting you instantly compare prices.Copyright >copy; 2006, ARA Content